In order for campaigns to remain current, it can be useful to base your ideas around significant events taking place throughout the year. We advise clients to start preparing for campaigns at least 1 month in advance – so we’ve put together a list of important dates to add to the diary for 2017, to help you stay organised and to ensure that you don’t miss out on any opportunities.
Please note: this list is not definitive and will be updated as and when new dates are confirmed.
February
- 4th World Cancer Day
- 5th National Doodle Day
- 6th National Libraries Day
- 9th National Pizza Day
- 14th Valentine’s Day
- 15th Singles Awareness Day
- 22nd World Thinking Day
- 28th Shrove Tuesday/Pancake Day
Sporting events
- 4th Feb – 18th March Six Nations Rugby
- 6th – 19th World Alpine Ski Championships
- 22nd – 28th Military World Games
March:
- 1st St David’s Day
- 3rd World Wildlife Day
- 8th International Women’s Day
- 17th St Patricks Day
- 20th International Day of Happiness
- 21st World Down Syndrome Day
- 22nd World Water Day
- 26th Mothering Sunday
- 26th Daylight Saving Time – clocks go forward an hour (BST)
Sporting events:
- 3rd-5th Athletics – European Indoor Championships, Belgrade
- 5th Ice Hockey – Challenge Cup final, Cardiff
- 11th Rugby union – Six Nations: Italy v France, England v Scotland
- 14th-17th Horse racing – Cheltenham Festival
- 19th Basketball – BBL Trophy Finals, Glasgow