Standout packaging design that will capture your customers’ attention and jump off the shelf.
All products come in packaging, but great packaging will make your product pop and enhance the experience of opening it. It will also take the brand’s identity and its motives and showcase them on the box that should securely contain, protect and market your product. Bigwave’s talented graphic design team are experience in creating high-quality custom packaging that fits with your brand requirements and considers all the possible ways of viewing and handling your product.
Bringing different elements together to create magic
Each one of these elements of the production process will help to shape your product packaging design in a different way:
- Graphic design – The graphic design of an item is a complex assembly process which combines the choice of shape, colour palette, typography and other visual and informative elements to make eye-catching packaging that is distinctive of your brand and creates positive expectations in the mind of your consumer.
- Physical design – This part of the process looks at manufacturing limitations and the actions a person will go through while interacting with your product, including the handling and unboxing experience. The materials, durability, finish and other physical aspects of your product design should work within those boundaries. This will ensure that no matter how extravagant or unique your packaging is, that all elements work together in a cost-effective way to serve a purpose that benefits the consumer, as well as protects an secures your product.
- Marketing – Your packaging is a crucial element of your marketing strategy. By identifying your target audience, we will create packaging that appeals to a well-defined buyer persona and promotes your products unique selling points.
Our approach to packaging design
Our team of experienced graphic designers will work with you to establish your brand identity, tone of voice, and business goals. We’ll use this information to create packaging designs that are as exciting, interesting, and unique as your business.
Our packaging designs can elevate your products and get them noticed by your customers.
Interested? Get in touch today to discuss your perfect product packaging.