Social Media Training

Learn the fundamentals of social media – a cost-effective, targeted digital method of promoting your brand.

Bigwave’s social media training sessions help organisations in any sector – both large and small, to get the most out of social media marketing. Throughout our hands-on training session, we provide you with all the tools and techniques you need to boost your digital presence, promote your brand and create an engaged online customer community.

Social media discovery session

To help get the juices flowing we will invite you and your team to a collaborative workshop style session at Bigwave HQ to discover:

Organisational goals for social media

A crucial part of social media success is establishing clear goals and targets that you want to achieve such as growth, reach or engagement. We’ll share all the relevant metrics and tools needed to track and measure the results.

Current channel utilisation

We work across all major social media channels and therefore can provide a comprehensive evaluation of your current usage and suggest strategies to improve performance aligned to your key objectives.

Employee knowledge gaps

The first step to closing knowledge gaps it to motivate staff to participate in the learning process. That’s why we try to engage all relevant members of a team to get involved by contributing their social media marketing ideas.

Social media training & Strategy

Bespoke practical social media training for up to eight people at a location of your choosing. Topics include:

Using social for outreach and engagement

Social media outreach is the process of using social networks like Facebook, Instagram and LinkedIn to raise awareness of your brand, form new relationships and get more eyes on your content. We’ll teach you how to execute outreach and engagement campaigns just like a pro.

In-depth exploration into best platforms/tools for your needs

By the end of our training session, attendees will have the tools to be able to confidently manage crucial elements of your organisation’s social media strategy.

Tailored group activities around your brand

Our team of experts have tons of practical savvy in their fields and can help teams build their own digital presence of their brand.

We offer a Sports & Physical Activity sector focussed version of this session which provides 5 CIMSPA CPD points.

Video content training sessions – Practical, hands-on experience to empower your team.

Video is no longer a passing trend, it sits at the heart of modern digital marketing. Whether it’s responding to fast-moving social media trends, creating eye-catching adverts, or answering customer questions through long-form content, video has become an essential way for brands to connect and communicate.

Yet for many organisations, the challenge isn’t recognising the importance of video, it’s having the skills and confidence in-house to produce it to a professional, on-brand standard.

Bigwave’s video content training programme offers a practical, hands-on solution designed to equip your team with the knowledge, tools and confidence to create high-quality video content that delivers real results.

*Included with the VCT package is the DJI Osmo Pocket 4, pictured (as of Q4 2026).

Video content training

A hands-on, practical video content training session for up to eight people at a location of your choosing. You’ll learn:

To familiarise yourself with the equipment

We run a focused introductory session designed to get you comfortable with video equipment recommended for social media content.

Camera confidence through on-location training

With a hands-on, real-world training session you’ll learn to choose angles, framing & composition principles, working with light & shadow and how to story-tell on the go by planning your sequence of shots.

How to edit for a finished, polished video

We finish off with a content editing session using your preferred software, ending with a fully edited video using the footage captured during the on location training.