Full service marketing agency, Bigwave Marketing, has announced further expansion into the South West with the purchasing of the client base and staff of Plymouth-based marketing agency, Sigma Marketing & Advertising.
The strategic acquisition provides Bigwave media with a wider geographic reach, and follows the opening of a Torquay office, enabling both offices to support a head office in Exeter which employs over 40 members of staff.
Benn Davis, Managing Director at Bigwave media said: “This acquisition supports Bigwave’s continued growth plans and enables us to reach a wider audience throughout the South West. We will be looking to maintain and strengthen the partnerships that Sigma Marketing & Advertising has built over a number of years and provide seamless client services by Sigma’s existing team members whilst also giving Bigwave a full-time base in Plymouth”.
Lesley Shorrocks, Managing Director at Sigma Marketing & Advertising Ltd, commented: “This is a great opportunity to deliver a wider range of service to our clients – especially digital marketing – and expands our communications offer as a comprehensive full service marketing agency. This integration with Bigwave media creates one of the largest full service marketing agencies in the South West”.
Sigma Marketing & Advertising was established in 1992 and is based in offices located close to Royal William Yard. Over the past 25 years, its clients have included the public, private, voluntary and community sectors. With Sigma’s specialism in advertising, the acquisition will enable Bigwave media to provide more competitive advertising support to a roster of over 200+ clients across 430+ locations globally, and grow its client base significantly.
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