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Free market potential assessments for UK leisure pool operations

With the leisure industry now beginning a new chapter with swimming pools starting to re-open, STA, who recently achieved an outstanding Net Promoter Score® of 84.3%, is upping its support package for leisure operators by partnering with Bigwave Media to provide a free ‘At Distance Market Potential Assessment for your Pool Operation’.


Zoe Cooper, STA’s Commercial Director says:

Leisure centres face a huge task ahead in being able to juggle the practical and financial aspects of operating a public aquatics facility. Therefore, we have partnered with Bigwave Media, the experts in developing creative and business solutions for the leisure industry, to provide tangible, practical business support for leisure pool operators during these challenging times.

The premise of the assessment is to identify if, and where costs can be saved without compromising quality of service and where new streams of income can potentially be generated for future stability and potential growth

confirmed Zoe.


Nick Masson, Commercial Director at Bigwave Media and a CIMSPA board member, adds:

The free assessment will review your demographics, your current market penetration and its future potential – and will be benchmarked against the national average.  Once the assessment is complete, our leisure experts will also then provide a personal 30-minute review of the assessment via Zoom or a phone call to discuss the business opportunities that exist.


To take advantage of this free service, which will assess and benchmark all aspects of your current pool operation and future potential, including implementation staff training, please contact Nick Masson on: [email protected] or Mobile: 07590564009



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