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What is Search Engine Optimisation (SEO) and why your website needs it

Search engine optimisation (SEO) packages from Bigwave Media

Having a great website is not a process of ‘build it and they will come’. If you want new customers you’ll want to be found by people who are looking for what you have to offer, so you’ll need Search Engine Optimisation (SEO).

SEO is a process of optimising your website so people can find you in search engines (such as Google).

People use keywords to find products and services online and it’s the job of SEO to get your website in front of these people. Effective SEO helps drive more visitors to your website and more customers to your business. If your SEO is done correctly then you will benefit from it for a longer period down the line which makes it a worthwhile investment.

Why do you need it?
For many businesses their online presence is the key to their success. For others their website is the main aspect of attracting new customers and growing their business. Either way your website can be the core way the online world sees and engages with you. Can you afford not to do it properly?

As search engines continue to evolve and update their requirements it remains more important than ever that your website works within these parameters.

With so many companies already undertaking SEO as part of their online marketing efforts the competition grows daily for the attention of your customers. The good news is it is never too late to start on your SEO. An effective SEO campaign will get you in front of potential customers and increase the amount of people you do business with.

How to start and how it works
Start with benchmarking the current status of your website.  Look at key elements such as page titles, meta descriptions, back links, keyword placement as well as your position against your competitors. This gives an understanding of any areas which need to be improved and shows how your website will benefit from SEO work.

By making changes to these and other aspects it ensures your website remains compliant and updated to the demands of the search engines. Above all effective SEO is all about being relevant to potential customers.

SEO options from Bigwave Media
At Bigwave Media, our SEO services have evolved over years to conform to the daily changes and requirements of the search engines. This way we can ensure your site receives relevant traffic using methods which will only enhance your websites ability to grow your business.

We have a range of packages tailored to the needs of your budget that covers the key elements your website needs to thrive in the search engines and attract those new customers.

These range from:
Initial site audit (a website MOT)
Quarterly audits
Monthly SEO packages

All important aspects of SEO are addressed so whichever package you choose we offer a bespoke approach to your desired goals. You will received monthly reports on the work undertaken and the progress your site is making – you’ll also be able to discuss any aspects of the project with us.

Get started
To find out about your SEO options please call us on 0845 643 2385 or complete our contact form and we’ll come back to you. We are currently offering a website MOT – a full site SEO audit for half price!

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