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Gamification concept from Badminton England

This week an interesting project from Badminton England has caught our eye.

‘Battle Badminton’ is an innovative social initiative to drive participation in Badminton. The concept is aimed at badminton players and sports fans nationwide wishing to get involved and takes casual competition to the next level.

Battle Badminton lets users find new players (aged 18+) to play. Users can issue and accept challenges to ‘battle’ it out on court in singles or doubles matches with players deciding how, when and where to play. Players can set their own rules and scoring system, if both agree.

Battle Badminton players earn points each time they get on court. New local and national leaderboards mean players can rise through the Battle Badminton ranks. Users can also create their own leaderboards, amongst friends, in workplaces, universities, or sports teams.

There are 9 Battle Badminton ‘status’ levels to achieve.

There are 10,000 free places available on Battle Badminton and apparently sign up also includes free Club England Social annual membership (usually £5).  This provides insurance cover to play Battle Badminton matches and pay and play court time in leisure centres (but excludes club league, county competition or circuit tournament match play).

This is a great project that is introducing both ‘gamification’ and social aspects to get people up and active.

To sign up or take a look at the Battle Badminton site, visit:

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