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YouTube: How to’s and best practices

YouTube is the second largest search engine in the world, with over 2 billion users consuming 1 billion hours of video globally. It’s also the second most popular social media network, just behind Facebook.

Bet you didn’t know that.

If your business isn’t using YouTube to its advantage, you are missing a pretty big trick.

Not to worry, though. If you’re new to YouTube content creation, Bigwave media has created a comprehensive guide on how to create killer YouTube content for your business channel.

Creating content for YouTube may seem like a simple Point-and-Shoot process, but to really help you create the best content, we have compiled a list of tips and tricks to give you a helping hand.

 

How to get the most out of shooting with your mobile phone

1. Stabilise your shot

One of the tips that our handy guide covers is to invest in and set up a tripod whenever you’re shooting on your mobile phone. This will increase the shot’s stability and make your YouTube content look more professional.

2. Find the best light

Make sure you’re lighting your videos sufficiently. If you can’t access studio lights, then you can position yourself by the windows and use natural sunlight instead.

3. Use the right orientation

You should make sure you’re shooting our videos in landscape orientation. Not only does this make your video look better (as you can get rid of the two black vertical bars at the sides of your video) but it also makes the video more enjoyable for your audience.

 

How to upload to YouTube

After you’ve logged into your YouTube account, you should tap on the video icon at the top right-hand side of the window. You can upload your video straight from your computer after giving it an SEO friendly title, description, and tags.

Best practices for YouTube

Our in-depth guide not only gives you more tips and tricks for setting up and maximising your YouTube content channel, but it also discusses best practice and how to manage and share content. This is the part of the process where it’s easy to forget to do something or to get something wrong, so make sure that you read our YouTube: How To’s and Best Practices guide.

Tudor Rusmanica

With experience in digital marketing trends and a keen interest in emerging technologies, I love solving complex problems using tech in new and unusual ways. I consider myself a digital handyman and the web is my playground.

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