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How to use Memes for Business.

A meme is defined as an idea, behaviour or style that spreads from person to person within a culture. With that definition alone- wouldn’t you want to have business based memes? Here at Bigwave, we believe in businesses creating memes based on their services. So we thought we would write a blog post explaining what a meme is and how it can affect your business.

A meme is generically a photo with a word or phrase incorporated onto the image. There are several different angles that your business can take on creating memes, the most popular theme on social media is humour. This is usually witty comments with an amusing image which, if created correctly, has the ability to spread like wildfire over the internet.

Although these types of memes are popular, they probably wouldn’t be most suited to your business. This is because these types of memes usual have a dry sense of humour, which means it will be highly likely to offend- no one wants to offend their customers.

Another type of meme is Inspirational memes, this could include inspirational quotes which will obviously inspire the user and could lead to the user purchasing your product/service.

Everybody loves a good fact, and creating them in meme format is even better! The use of imagery is like gold dust on social media and using memes is a fantastic way to illuminate your business. Especially when timelines are swamped with other businesses trying to get themselves known.

Here at Bigwave, we offer the design and creation of memes to suit your business. Below are a few examples that we’ve created for some of our clients. They include inspirational memes, fitness memes and pun related memes:

The main benefit of memes are that they spread awareness of your brand on all social media channels. Memes are also relatively cheap to set up, with the design of the meme being the only cost. Which, unlike Facebook ads- if your meme creates a wide interest and engagement then you won’t have to pay per click. Which could be classed as one of the cheapest marketing methods.

Memes also allow your business to stay relevant on social media, it’s often difficult to update your website to relevant trends. However memes are an efficient and low cost way to stay relevant to your consumers.

Bigwave media is a creative marketing agency working with clients across the UK, all images used in this blog have been designed and created by Bigwave. To discuss the design and creation of memes that we can help you develop, please contact us on 0845 643 2385 or complete our contact form.

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