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Bigwave partners with CIMSPA to enrich the social sphere

Bigwave’s valuable leisure-focused social media training sessions are set to take a new lease of life thanks to Bigwave’s partnership with UK-based professional development body CIMSPA.

The collaboration, which recognises Bigwave as CIMSPA skills development partner, has been in place since the beginning of July, setting Bigwave amongst a network of quality-assured training providers.

A new vision for networking

CIMSPA (the Chartered Institute for the Management of Sport and Physical Activity) is an organisation that provides high-standards of leadership, training and support solely in the sport and activity industry.

Bigwave’s partnership with CIMSPA will encourage employees within the leisure sector to truly hone in on their marketing communication skills, in order to contend in an increasingly competitive marketplace.

The offering, which differs from 90% of the training provided by CIMSPA, can earn attendees up to 5 CIMSPA CPD points. Bigwave held its first session with Wandsworth-based leisure facility Enable Leisure & Culture. As seen below, the individual feedback received was highly positive:

“The training will help develop a content strategy and allow us to look at the branding of each page, consider how we get the Enable brand included in any social media and build in a more structured programme for each programme/event we offer.”

“It provided a good platform for us to plan what we should be doing and also make sweeping changes across the service. It was good to keep up with advancements”

“The tutor was very positive and had a vast amount of knowledge which showed in the course.” 


Switching up your approach

Bigwave is looking forward to sharing best practice with other organisations that would benefit from a boost in their social media strategy. The training workshop will cover a wide range of topics, including:

  • Understanding the digital and social journeys customers take into and through your services
  • An overview of how different social media usage could benefit your organisation
  • A review of current social trends
  • Utilisation of a simple, stepped process, to creating a social media strategy
  • A review of your own organisations channels
  • The use and functions of the most popular native social channels
  • Social marketing tools that need to be a part of your strategy
  • Social creativity: content marketing ideas and best practice
  • Metrics beyond a simple “follower count” – the measures to track to gain genuine insight of your social media platforms, work and effects.

If this sounds like something your organisation could benefit from then get started by filling in your details below. We’ll be in touch shortly.

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