The Inverclyde ‘I Do It With’ campaign transformed real stories into bold, vibrant visuals that popped across every touchpoint. From eye-catching posters and T-shirts to dynamic social content, Spotify audio, and a sleek landing page, the design radiated energy and inclusivity. Photography and videography brought authentic voices to life, creating a multi-channel experience that felt fresh, human, and impossible to ignore.
Paid and Organic Media
The “I Do It With” campaign was bolstered by a strong Paid Media campaign which achieved high numbers of reach, engagement and conversions. The ads were seen over 700,000 times and received over 100,000 engagements in the form of clicks, video views, likes and shares. Video campaigns through Youtube have proven to be a strong driver of engagement with Inverclyde, with the local audience appreciating the real personal stories told in local voices. The Youtube videos gained a very impressive view rate of 75%, well over any industry benchmark.
On social media, Facebook delivered over 17,000 reach with a strong 2.2% engagement rate, while Instagram reached 5,716 users.
“The ‘I Do It’ campaign is about celebrating the real motivations behind why people choose to be active with Inverclyde Leisure. Working with Bigwave, we were able to turn that simple idea into a visually striking campaign that showcases authentic member stories across our facilities. Their creative approach has helped us present our brand in a modern and engaging way while highlighting the impact our services have on the community.”
– Kieron Vango
Chief Executive Officer at Inverclyde Leisure
