We live in a world where visuals are essential for presentation and communication. Without visual appeal, it’s hard to get noticed. Visuals aren’t just there to look aesthetically pleasing, they do a lot more like maximising user experience which eventually increases conversion rates. If a website’s design doesn’t look or work well, then users are likely to bounce. If an image on a Facebook ad is blurry, how much can they trust the brand’s authority? Quality visuals are vital to stand out among competitors, attract customers/users, and boost brand awareness. So, we have listed a few ways to use visual content to enhance user experience to generate leads and improve conversion rates.
Information and statistics displayed through images often incur high volumes of traffic as the content is delivered in an attractive and engaging way. The information is clear and precise, explained in a single graphic that is easy for people to digest. Infographics are proven to enhance user experience, and when users are satisfied, businesses see an increase in their conversion rates.
One of the most important ways to enhance user experience and boost conversions is to plan your designs to accommodate those who are visually impaired or suffer from dexterity issues. All disabilities must be taken into consideration such as ADHD, dyslexia, or colour blindness. To adapt to everyone, you can experiment with high-contrast colour combinations, use alt text on images, use appropriate font sizes and weights, bullet points for clear layouts, and subtitles on videos.
Imagery is essential to capture the attention of your audience. If your website, social media post or promotional material, for example, does not feature images, your audience likely won’t communicate with you. Imagery humanizes content; it makes it look and feel real and trustworthy, especially if the quality is decent. Although stock images are fine to use in most cases, avoiding them and using original imagery is recommended.
Experimenting with white space is key to ensuring your visuals are retained in the reader’s short-term memory. If there is too much going on, it is hard to decipher the message you are trying to put across and often confuses people. White space provides some relaxation time for the brain to reset, keeping readers around long enough to generate leads and conversions.
Videos ensure that users will stay and engage with your content for longer. Therefore, they are essential for conversion rates. However, not all users are fans of autoplay, so you may want to consider whether this is a feature you want to include, particularly for a website page. Videos are a great way to give your prospective customers a unique insight into your message or product.
Call to Action
The placement of your CTA is vital to direct your audience to where you want them to go. Whether it’s to sign up for a newsletter or a link to your webpage. A call to action is essential to get users to do what you want them to, but you have to be clever about the placement. If your CTA is a button, for example, it must be placed somewhere that is easy to find and read. It is also worth placing CTAs in your content for extra encouragement.
Humans are visual creatures who are more likely to take interest in and trust your brand if you have high-quality designs and visuals. Once you have gained their interest and taken the time to enhance user experience, you will generate leads and hopefully notice an increase in conversion rates. Keep it up and you will maintain healthy conversions and happy customers.
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