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Are you ready for the layout changes to Facebook Business Pages?

The new layout brings the business pages in line with the personal profile timelines – effectively creating timelines for businesses.

Here’s a short guide to the new features and a list of sizes for your deisgns (in pixels):

Cover photo: 851 x 315
You can now add a large image as the header to your Facebook page – check out our Space Invaders inspired design. Note: Facebook specify that this space is not meant for promotions, coupons, or advertisements. Your cover photo should not be primarily text-based or infringe on anyone else’s copyright.

Facebook business pages will automatically switch to a new page layout tomorrow (30 March 2012).

What this means for your page is that you’ll need to adjust the size of some of your existing images and add some new ones.

Profile picture: 180 x 180

The icon people see against your posts remains the same but check out our page as you can try and incorporate the logo into the cover photo.

Thumbnail image for apps: 111 x 74
Apps are the new name for tab pages. These are now displayed across the top horizontal area of your page. You can no longer chose for non-fans to land on a dedicated one (like a welcome page) – they will always land on the wall. App thumbnails can be updated though, so if you use a third party app you can now brand the link to suit your page. Four apps are visible (although you can have extra ones – bear in mind that people may not click to view the ones that not visible).

Highlighted & milestone images: 843 x 403
Milestones sit within your timeline and allow you to add a visual representation of significant events/dates in your company’s history.

Images within wall posts display as 404 x 404.
Use this size if you are going to include an image in your post.

Pin a post
One of the big boosts to pages is that you can now pin a particular post to the top of your Facebook page – it could be a link to your blog or your latest promotion. This gives you the chance to highlight something to new or returning visitors. Just remember that pinned posts will only stay inplace for 7 days – you’ll then need to repin them or choose a new one.

If you haven’t prepared your page for the switch over you needn’t worry too much – the content will remain intact but you will find that some images and icons no longer fill the space they should take up.

Bigwave Media offers Facebook page setup or full page branding from £150 + VAT.

For social media advice or services please contact us via our Facebook contact form or call 0845 643 2385.

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