Capturing the Energy and Excellence of the Jubilee Sport and Recreation Centre
Bigwave partnered with the University of Southampton to produce a striking visual portfolio for their new Jubilee Sport and Recreation Centre. The goal was to highlight the centre’s cutting-edge features and vibrant community atmosphere, helping the university promote its premier sports facilities to students, staff, and prospective members.
Our collaboration focused on several key areas, designed to elevate the centre’s visual identity and showcase its unique offerings.
Fitness Suite
We captured the state-of-the-art fitness suite, emphasising its modern equipment and sleek, inviting design. These images reflect a dynamic and professional environment that appeals to fitness enthusiasts of all levels.
Cycling Studio
Through our lens, we showcased the high-energy cycling studio, highlighting its advanced technology and the exhilarating atmosphere of spin classes in action.
Climbing and Bouldering Wall
We captured the new climbing and bouldering wall, highlighting its impressive scale and versatility as a key feature of the facility. Our photos aimed to inspire adventure and showcase the wall as a key attraction for climbers of all abilities.
Lifestyle Shots
We documented authentic moments of staff and members engaging with the facilities, from gym workouts and group classes to spirited matches on the squash courts. These candid images bring the centre’s community-focused ethos to life.
Approach
We employed a vibrant and energetic photographic style, utilising natural lighting and dynamic angles to convey the vitality of the centre. Our goal was to create images that not only highlight the features but also evoke a sense of excitement and inclusivity.
Promotional Videos
In addition to photography, we created a series of promotional videos to bring the Jubilee Sport and Recreation Centre’s vibrant offerings to life. Our work included shooting dynamic footage of the facilities in use, capturing everything from classes and climbing to workouts and recreational activities. Using this footage, we developed a polished promotional video enhanced with animated text and graphic elements. The result was an engaging and visually compelling video that effectively showcases the centre’s energy and appeal across digital platforms.
Outcome
The resulting photography has been integrated into the University of Southampton’s marketing campaigns, including their website, brochures, and social media platforms. This comprehensive visual portfolio enhances the centre’s appeal, enhancing its reputation as a leading sports and recreation facility.
