The Mole Resort

Understanding the importance of weddings as a significant aspect of The Mole Resort’s offerings, we designed a wedding brochure that exudes romance and sophistication. The layout showcases stunning venue photography and information, providing prospective couples with a comprehensive guide to planning their special day at the resort.

As part of this, we also ran a targeted paid media campaign to drive wedding enquiries. The campaign was so successful that it had to be paused early due to a surge in wedding booking requests, highlighting the strong demand and effectiveness of our approach.

For the resort’s Halloween event, we created a customised logo that encapsulates the spooky yet family-friendly atmosphere of the trail. Additionally, we designed clue cards and trail boards, ensuring a cohesive and engaging experience for participants.

We developed a campaign that included a customised Black Friday logo, email headers, paid media advertisements, website images, and promotional videos. This comprehensive approach ensured brand consistency across all marketing channels.

We implemented a multi-channel campaign strategy to maximise results. Our Meta campaign was organized into four distinct phases: early bird sign-ups, presale, main launch, and an extended offer phase. This phased approach helped build momentum, re-engage previous customers, and secure new bookings. By leveraging lookalike audiences, we were also able to drive additional conversions, maximising the campaign’s overall impact.

To capture the festive spirit and showcase The Mole Resort’s holiday offerings, we crafted a Christmas brochure that blends elegant design with engaging content. The brochure features rich imagery and a warm colour palette, inviting readers to explore seasonal packages and events.

Our Christmas campaign rollout was extensive, featuring adverts, flyers, a customised festive logo, paid media campaigns with accompanying videos, organic social media posts, posters, Christmas trail boards, and a bespoke Christmas card. Each element was designed to reinforce the holiday spirit and promote the resort’s seasonal offerings.

In addition to promoting December bookings, our paid media campaigns helped drive interest in Gift Vouchers, Christmas Activities, and a range of festive offers, contributing to a busy and successful holiday period.

Following the festive period, we launched a Boxing Day campaign comprising posters, paid media ads, organic social media images, email headers, and more. The campaign aimed to maintain engagement and encourage continued patronage during the post-Christmas period.

Our Boxing Day paid media campaign boosted awareness, traffic and sales and delivered strong results across multiple channels.

YouTube advertising alone drove nearly 2 million impressions, and total website users increased by 136.1% compared to the same period last year.

Additionally, website transactions increased by 44% compared to the same period last year. Standout performance came from our remarketing efforts on Meta and Performance Max.

Through this multifaceted partnership with The Mole Resort, we have reinforced their brand identity and elevated their marketing efforts, ensuring a consistent and engaging presence across all platforms and events. The cohesive and visually appealing materials contributed to increased event participation, higher occupancy rates during promotional periods, and strengthened overall brand recognition.

“Total Website Users increased by 136.1% compared to the same period last year. Website transactions increased by 44% compared to the same period last year.”