Who are The Dartmoor Skincare Company?
The Dartmoor Skincare Company is a well-loved UK brand based in the South West renowned for its natural and effective skincare products.
What were their skincare marketing objectives?
They aimed to boost its online sales and attract new customers, particularly older women.
With a limited marketing budget, the company decided to leverage social media platforms to achieve its goals in the realm of skincare marketing.
7 Skincare Marketing Tips From Our Strategy
- Leverage Authentic Testimonials
The Dartmoor Skincare Co. effectively utilised genuine customer testimonials, showcasing positive experiences and results. These testimonials resonated especially well with older women, who value authentic, trustworthy reviews. - Emphasise Storytelling
The testimonials highlighted how The Dartmoor Skincare Co. addressed key skincare concerns, such as dry skin from hard-water areas, eczema, and sensitivities like acne. This made the reels and stories more relatable and engaging, allowing potential customers to connect with real-life challenges. - Match Channels to Customer Demographics
By focusing on platforms where the target audience—particularly older women—spends significant time, The Dartmoor Skincare Co. ensured maximum visibility and engagement, reaching the right people on the right channels. - Engage the Right Audience with Targeted Interests
Based on customer insights and product unique selling points (USPs), The Dartmoor Skincare Co. targeted female audiences in the Southwest, aged 30+, with interests in:- Organic beauty
- Cleansers
- Natural products
- Moisturisers
- Vegan nutrition
- Anti-aging creams
- Natural skincare
This targeted approach led to a solid 2.6% click-through rate, driving high-quality traffic despite a limited budget.
- Choose the Right Campaign Strategy
The Dartmoor Skincare Co. balanced brand awareness with generating real cart conversions and purchases by combining a video awareness campaign with a low-budget conversion campaign (under £300 per month). - Optimise Ads Continuously
Regular monitoring and optimisation of ads ensured that the budget was spent efficiently, driving the best possible conversions while minimising wasted spend. - Use Offers to Boost Conversions
Special offers and promotions were frequently updated to encourage first-time purchases. Promo codes, such as those for newsletter sign-ups, helped to both drive sales and grow the mailing list simultaneously.
Our Skincare Marketing Results
Sales Increase: The campaign resulted in a remarkable 42% increase in sales.
Average Order Value: There was a 12% increase in the average order value, indicating that customers were purchasing more per transaction.
Cost Efficiency: Achieving these results with a budget of under £300 per month showcased the effectiveness of the strategy and the high return on investment.
Conclusion
Dartmoor Skincare’s strategic use of customer testimonials on social media, combined with a well-targeted and optimised low-budget conversion campaign, significantly boosted their sales and average order value.
This case study demonstrates the power of leveraging skincare marketing and paid media, even with limited resources, to achieve substantial business growth, particularly among older women.
Our Feedback
“From the moment I started working with Sophia, she showed a genuine interest in understanding my skincare brand and its unique needs. Her innovative marketing strategies and targeted campaigns have increased my online presence and sales.
The team at Bigwave is professional, responsive, and truly dedicated to their clients’ success. Sophia has provided valuable insights and recommendations that are tailored specifically to my organic skincare business, helping me reach new customers and grow my brand. If you’re looking for a marketing agency that goes above and beyond, I highly recommend Bigwave. Thank you, for your exceptional service and commitment!”
Tara Leader
Owner of The Dartmoor Skincare
Visit Tara’s Vegan Skincare Brand Website at Dartmoor Skincare
