Infinity Keepsakes Appoints Bigwave Marketing in 2023
Infinity Keepsakes are a small business that specialises in making personalised soft toys and keepsake gifts. Infinity Keepsakes is a business based in Plymouth, Devon. They create unique memory bears, quilts, blankets, cushions and other keepsakes from sentimental clothing and post them to customers across the UK.
Our Objectives
Since October 2023, we have been supporting Infinity Keepsakes with their paid media activities with the goal of driving sales, increasing YOY growth and improving the efficiency of their paid media campaigns.
Using a multi-channel strategy across platforms like Facebook, Instagram, Google Search, Google Performance Max, Google Shopping, and YouTube. We’ve focused on boosting sales at important dates during the year, such as Mother’s Day, Graduation Days and Christmas.
At the same time, our efforts have been centred around optimising ad performance all year round and ensuring that every campaign delivers the best possible ROAS.
The Results
Since partnering with Infinity Keepsakes, our tailored campaigns have delivered standout results.
We achieved an 800% ROAS, generating £8 for every £1 spent.
Year-on-year sales grew without increasing ad spend, proving the strength of our strategy.
By refining Google Ads and launching high-performing Facebook and Instagram campaigns, we boosted turnover by 48%.
This success highlights how the right paid media strategy and close collaboration drive real business growth.
Client feedback
We’ve been working with Bigwave Marketing for just over a year now, and the difference they’ve made to our business has been incredible. From the very beginning, Lottie, Sarah, Gemma, Jag and the entire team have been so lovely, welcoming, and helpful – nothing is ever too much trouble for them.
Their support across PPC, Facebook Ads, Google Ads, and all areas of digital marketing has helped our business grow massively. They truly go above and beyond what’s expected, always coming up with new ideas and ways to support us.
It’s rare to find a marketing agency that genuinely feels like part of your team – we’re so glad we found Bigwave. Highly recommended to any business looking for honest, proactive, and results-driven support!
