The goal
Andersen EV is the leading luxury EV charger manufacturer in the UK, they approached Bigwave marketing as they needed help increasing sales and presence through PPC. Bigwave’s paid media team devised a digital PPC strategy to engage, influence, and convert visitors through Google Search Advertising, Google Shopping, Google Display, YouTube Advertising, and Facebook and Instagram remarketing.
We had some excellent results early with achieving a 854% increase in traffic in the first 4 months and an 820% increase in orders.
“We’ve been working with Andersen EV since Q4 2020 and have loved seeing their increases in sales and website from all the hard work from our Paid and Organic teams has also increased traffic by 127%”
Gemma Ross
Head of Paid Media at Bigwave
The strategy
Google Shopping ads generate £17 for every £1 of spend. This is a ROAS (return on investment of 1700%)
Andersen has seen an increase in performance across the board:
- Over 6 million impressions
- 18X more clicks from PPC
- Reduction in CPC (cost per click) of -61%
- 415% increase in income from PPC
*Data from the first 6 months of working with Bigwave versus 6 months with the previous agency.
The results
Increasing sales through search, shopping and remarketing.
