Driving festive sales through photography and paid media
For the 2025 Christmas season, we partnered with NHBS to elevate their gifting range through high-quality product photography and a targeted Google Ads campaign tailored to the peak buying period.
The goal was to create imagery and ad assets that showcased the quality and uniqueness of NHBS products while driving measurable engagement and conversions during one of the busiest retail periods of the year.
Standing out in a competitive Christmas market
The Christmas shopping period is highly competitive. NHBS needed assets that could:
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Capture the spirit of gifting while reflecting their sustainable brand values
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Deliver versatile imagery optimised for Google Ads and social media posts
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Boost visibility and conversions during peak search and shopping activity
We were tasked with photographing the gifting range and transformed these into a full suite of PPC assets optimised for Google Ads, as well as content for NHBS’ social channels.
What we delivered
- Professional product photography for key Christmas gift categories
- Full suite of Google Ads creatives across formats
- Flexible assets for social posts to engage audiences organically
- Data-driven campaign strategy and optimisation
Results
We’re proud to report a strong performance throughout the winter gifts sale period, with key highlights:
- Click-Through Rate (CTR) increased by 3.18% during peak weeks
- Conversion Rate from PPC traffic reached 3.03%
- Return on Ad Spend (ROAS) exceeded target by £7.70
These results demonstrate that thoughtful creatives + intelligent media strategy drives performance even in competitive seasonal windows.
About NHBS
NHBS has a straightforward mission, to contribute to the conservation, protection, and unintrusive monitoring of plant and animal life. They’re environmentally aware, supportive of the natural world, and are proud advocates for safeguarding habitats and celebrating the beauty and wonders of nature.
They achieve this mission by educating their audience, providing their customers with the resources they need to carry out their hobbies and research appropriately, and attempting to introduce people to the conservation and wildlife-watching world for the first time.
These values line up perfectly with ours at Bigwave. Being pro-nature and eco-friendly, NHBS share our vision (demonstrated by our B Corp status) for a more sustainable world and a safer environment for all.
