Creating the branding & environmental signage at Newport Live's Station Gym
Newport Live’s Station site saw the development of high-impact graphic signage from concept to installation as well as a brand new logo & identity. The signage balances modern style with function. Some elements provide key information, while clever use of limited space ensures clear communication in both English & Welsh.
The Former Space
Newport Live Station is conveniently located opposite Newport Train Station and just a ten-minute walk from the city centre, after taking over the space of a former gym chain. It’s in need of signage to attract locals and passersby, as well as functional signage to direct members where to park and enter the centre.
The inside of the Station gym was in need of a new design to reflect Newport Live’s bold identity, and work on a budget with what was available.
The Brand
Preceding their signage, Newport Live needed a new logo to reflect their identity and raise awareness in their locality. Keen for the logo to be accessible and strike the right masculine/femining balance, purple and green were chosen as their primary brand colours. These went on to influence the environmental design and allow Newport Live’s strong branding to run consistently throughout their creative materials.
The Final Result
The finished signage at Newport Active’s Station site is bright, dynamic, and thoughtfully executed. With consistent branding throughout, the designs help to unify the site and enhance the customer’s journey. The result is a clear, welcoming environment that reflects Newport Active’s energy and makes smart use of every available space.
