Driving Engagement Through Creative Assets and Targeted Media
We partnered with Libraries Unlimited and Aardman to promote Storyfest 2025, a family-focused festival celebrating storytelling across Devon. The goal was to raise awareness, boost event bookings, and create a consistent, engaging brand presence across both digital and print channels.
To reach families and drive awareness among parents, we designed a full-page print advert for Primary Times. This ensured visibility in a trusted publication widely read by our target audience, reinforcing the festival’s branding and highlighting key events.
We produced a series of eye-catching posters, maintaining consistent branding and leveraging the partnership with Aardman Animations to create a strong visual appeal.
A bespoke landing page was developed to provide a central hub for event information and bookings. Optimised for user experience, the page aligned with the campaign’s visual identity and played a key role in driving conversions, with 2,145 visits recorded during the campaign.
Paid and Organic Media
The campaign combined paid Meta ads with organic social media efforts to maximise reach and engagement. Meta ads achieved a 3.7% CTR at just £0.06 per click, reaching over 60,000 people across Exeter, Barnstaple, and Torbay. Organic posts and templates empowered Libraries Unlimited to amplify the campaign locally, ensuring consistent messaging and community engagement. Together, these channels contributed to many events selling out before the festival began.
