The Challenge
Inverclyde Leisure asked us to develop a brand identity for its new F.A.S.T Studio at the Waterfront Leisure Complex in Greenock. Designed as a modern group training facility, the studio merges functional training with structured strength development to create a motivating, collective workout experience. More than just a gym, it needed to balance high-performance ambition with a strong sense of community, while also standing out visually against other high-end studios in the area. The challenge was to position F.A.S.T as a dynamic and inclusive destination that appeals to all fitness levels, from committed athletes to those new to training.
Logo Creation
The logo is a bold FAST lettermark, constructed with sharp lines that suggest motion and acceleration. Linear details cut through the letterforms to evoke speed, agility and forward movement, reflecting the dynamic nature of functional athletic training. The simplicity of the mark ensures clarity at all scales, from large wall applications to T-shirt branding.
Colour Palette
A high-contrast yellow and black palette was chosen to communicate energy, focus and strength. Yellow brings visibility and intensity, energising the studio environment, while black anchors the identity with authority and discipline. Together, the colours create a powerful visual presence that stands out within the leisure complex.
Wall Graphics
We designed impactful wall graphics that bring the brand to life inside the studio. Bold typography and directional lines echo the movement of the logo, reinforcing motivation and momentum throughout the space.
T-shirt Design
The T-shirt designs extend the identity beyond the studio walls, allowing staff and members to wear the brand with confidence.
Bold and functional, the brand reflects the intensity of the training and the people who power it.
Outcome
The F.A.S.T Studio now has a clear and confident visual identity that reflects both high-performance training and community connection. The brand is energetic, bold and functional, supporting Inverclyde Leisure’s ambition to create a motivating space that encourages progress, commitment and belonging.
“FAST is a key part of Inverclyde Leisure’s functional fitness offering, designed to provide a dedicated space for high-quality strength and conditioning training. Bigwave played a crucial role in bringing this concept to life, creating a distinctive logo and impactful studio branding that transforms the look and feel of the space. The visual identity clearly communicates the purpose and energy of FAST while aligning seamlessly with Inverclyde Leisure’s wider brand.”
– Kieron Vango, CEO of Inverclyde Leisure
