The goal
To enable The Gym Hub to continue to reinvest into services, facilities, and health improvement programmes that benefit the whole community and its users, a steady growth in traffic and membership sales needed to be maintained. In steps Bigwave….
As a full-service creative growth agency, we pride ourselves on providing innovative and cost-effective marketing and digital services that deliver great and measurable results for our 200+ clients across a diverse range of sectors. Bigwave’s proven ability to deliver steadfast results has meant that we have worked with The Gym Hub over 4 years to achieve the brands goals of increasing traffic and membership sales.
The strategy
To achieve the kind of results the client was looking for, it was vital that they had a fast, robust, and user-friendly website that ranks high in search engines for relevant keywords, which in turn brings more qualified potential customers to their sites and eventually increases conversion rates. For this reason, Bigwave converted The Gym Hub’s multi-location club brand website from Joomla to an SEO optimised WordPress website, supported by our local SEO package.
Our SEO strategies are not only designed to increase your rankings and traffic, but our holistic approach means your website will benefit from our expertise in Search Engine Optimisation as well as conversion rate optimisation and the user journey.
What is an SEO strategy?
The first step is doing extensive competitive and competitor research to inform aspects of the SEO strategy. This helps us to find competitors’ strengths and weaknesses that we can then capitalise on when finding ways to increase organic search to your website. We also use top SEO industry tools and services that provide a competitive advantage in any niche.
When we have completed our vigorous research process, we will then present our analysis and assets in documentation to show a clear strategy and timelines. Methods can include influencer outreach, citation and online mentions, natural link-building and promotional content all monitored by our in-house SEO experts.
To give complete insight into the project’s status, timelines, work completed and upcoming focus areas and tasks we have project management and at-a-glance dashboards that provide ease of collaboration and sharing with stakeholders. We will also create bespoke monthly reporting built around Key Performance Indicators (KPIs) agreed by the client.
The results
Optimising for High Performance
Bigwave successfully assisted with unifying Trust operators in educating the public and re-engaging communities by reminding them of the value of being part of a safe and local leisure or cultural facility. Providing local networks of Trusts with national advertising alongside local engagement, it represented the first unified message to champion the broad range of activities offered by Trusts across the UK.
