Elevating the English Riviera Airshow Brand
Bigwave partnered with the English Riviera BID Company and Torbay Council to support the marketing of the English Riviera Airshow, one of the South West’s most anticipated events, featuring the iconic Red Arrows display team.
Our creative team developed a cohesive brand experience that captured the excitement of the show and engaged audiences across multiple platforms. Working under the guidance of the Council’s team, we provided creative assets and supported the wider marketing of the event.
The Brand
We also created collectable pin badges and animated social media graphics to boost online visibility and generate buzz. This integrated approach combined creativity and strategy to celebrate the English Riviera and help attract thousands of visitors to this spectacular coastal showcase.
Paid Media Campaign
Our 2025 campaign on Facebook and Instagram drove over 14,500 visits to the site, a 55% increase from 2024, supported by refined targeting and creative optimisations. Impressions reached 943,000 with standout ads featuring the Red Arrows and beach scenes, and Facebook achieved a strong 3.59% CTR. Together the platforms built awareness and converted interest into action.
Website
We designed and built a WordPress site for the English Riviera Airshow, featuring comprehensive FAQs, daily programmes, an eCommerce store, and data capture forms. The site served as the central hub for event information and ticketing, ensuring a smooth user experience.
