The client: The Cornwall College Group
The Cornwall College Group is one of the Southwest’s leading education providers, offering a wide range of courses, from higher education to adult learning. With campuses in Camborne, Newquay, and St Austell, as well as specialist partner colleges like Duchy College, Bicton College, and Falmouth Marine School, they have a strong presence across the region. Their additional facilities, including the Engineering Skills Centre in Plymouth, the Professional Skills Centre at St Mellion Resort, and a training partnership with the Eden Project, make them a diverse and dynamic organisation.
Our Objectives
Since 2022, we have been supporting The Cornwall College Group with the goal of driving event registrations, increasing university applications, and improving the efficiency of their paid media campaigns across Higher Education (HE), Further Education (FE), Adult Learning, Apprenticeships, and Employer training.
Using a multi-channel strategy across platforms like Facebook, Instagram, Google Search, LinkedIn, TikTok, YouTube, and Spotify, we drive meaningful action and engagement. We’ve focused on boosting attendance at key events such as open days and taster sessions, while also encouraging prospective students to apply for degree courses, apprenticeships, and adult learning opportunities.
At the same time, our efforts have been centred around optimising ad performance and reducing costs, ensuring that every campaign delivers the best possible return on investment.
The Results
Since partnering with Cornwall College Group, our tailored campaigns have driven significant success in promoting a wide range of events, from open days to specialised conferences. By focusing on high-impact PPC ads with precise audience targeting, we’ve maximised event registrations and impressions, ensuring Cornwall College’s events reach the right people at the right time. We’ve marketed over 250 events, resulting in thousands of registrations!
Our collaboration has led to campaigns that truly connect with prospective students. Whether promoting open days, taster sessions, or adult learning courses, we’ve focused on creating relatable, engaging content that stands out in a competitive market. The results speak for themselves and thanks to smart targeting and creative visuals, Cornwall College’s events have been well-attended, and the campaigns have been highly impactful.
Client feedback from Jon Shaw: Head of Marketing
Our experience of working with Bigwave has been second-to-none. Working for a large company, it can be especially difficult remain consistent in terms of digital performance across our multiple brands.
The team at Bigwave have given us the insight we needed to look at our digital in a completely new way. It’s fair to say that with their expert guidance, they have refined our process and maximised performance of our digital PPC, Facebook Ads and Google Ads.
