Proven Ecommerce Growth: £16 ROAS Black Friday Campaign by a Specialist Marketing Agency

Q4 is typically the highest revenue-generating quarter for ecommerce brands, with Black Friday standing out as one of the most important opportunities to maximise both sales volume and profitability. Competition is at its peak during this period, making a clear, data-led paid media strategy essential for success.

To capitalise on heightened consumer demand, we delivered a focused four-day Black Friday campaign across Google Performance Max, YouTube, Meta and Instagram. By aligning high-intent audiences with compelling creative and efficient budget allocation, the campaign drove exceptional performance, achieving a £16 return for every £1 spent and demonstrating how a well-executed multi-channel approach can unlock profitable e-commerce growth.

With a £2.5K budget across the four-day sale period, our focus was on maximising purchase volume while maintaining efficiency. Decisions were guided by performance data and historical insights. We combined high-performing remarketing audiences with scalable prospecting segments to re-engage existing users and attract new, high-intent shoppers.

On Google Performance Max, we leveraged automated bidding and asset optimisation to capture bottom-of-funnel demand across Search, Shopping, Display, YouTube and Discover placements, prioritising users most likely to convert.

On Meta, we implemented Advantage+ Shopping campaigns with a purchase-focused objective, enabling the platform’s machine learning to dynamically serve product-led ads to users most likely to complete a transaction. Creative and messaging were aligned with the promotional offers to drive urgency and encourage immediate action directly from the ads.

This multi-channel, full-funnel strategy ensured consistent exposure across key touchpoints, maximised reach during peak demand, and supported strong purchase intent, contributing to the campaign’s exceptional £16 ROAS.