WeAre8 Ads: The Future of Ethical Advertising for Brands?

We’re always on the lookout for platforms that offer better engagement, measurable results, and added value. One such platform making BIG WAVES is ‘WeAre8’, an emerging ethical advertising platform aimed at doing good while driving meaningful results for brands. So, what’s the real potential here?

WeAre8 boasts an impressive user base of 1.4 million in the UK, with a unique Premium Publisher feature that can reportedly reach 1 in 3 UK residents.

Users are paid for watching ads and can choose to donate their earnings to charities or keep the payments for themselves, further boosting engagement by aligning with users’ values. After viewing ads, users can answer questions, providing brands with valuable insights into consumer behaviour and preferences, and helping them better understand their audience.

Why should you consider investing in WeAre8 ads?

Let’s take a look at some of the key WeAre8 stats that make it such an interesting proposition:

• 100% View Through Rate
• 100% Viewable
• 67x more attention than an Instagram ad per gram of CO2 emitted
• 82% agree they’re happy to watch ads
• 2 in 3 feel more positive after watching
• 5% Click Through Rate (CTR) compared to the 0.9% industry average
• 62% likely to purchase after watching
• 83% Brand Recall (industry average is 30%)

Put simply, it has a high user attention rate. WeAre8 offers a unique opportunity for brands to capture attention. According to recent insights, WeAre8 delivers 67x more attention than traditional Instagram ads. It’s a staggering claim, but the platform’s opt-in model is key to this success. Users are not bombarded with ads but instead choose to engage, resulting in more intentional and focused interactions.

Also, users happily opt into ads! Amazing, right? A major strength of WeAre8 lies in its opt-in nature. 82% of users on the platform report that they are more comfortable opting into ads compared to passive ad experiences on other platforms. The user journey is structured around transparency, which includes brand ads, insights and clear CTAs. Plus, users even get paid to watch and engage with the ad.

For brands, this means more engaged and motivated audiences who are willing to take action, whether that’s clicking through, completing a quiz-based ad format, or donating via a Donation CTA at the end of an ad experience.

The impressive completion rates are higher than ever! Video content performs particularly well on WeAre8. In some case the campaign videos achieve full completion rates, with users even willing to wait for the site to fully load before interacting – an unheard-of statistic in the digital advertising space! This level of engagement is unparalleled when compared to platforms like Meta, YouTube or even TikTok, where completion rates are significantly lower. WeAre8 reports a 97% completion rate versus Meta’s 0.46%, indicating that the audience on WeAre8 is far more invested in the content they choose to engage with.

However, what really sets WeAre8 apart is it’s super-environmentally friendly advertising and commitment to sustainability. Each campaign helps to offset carbon emissions, with two tonnes of carbon offset per campaign. In an era where consumers increasingly expect brands to adopt socially responsible practices, WeAre8 positions itself as the perfect platform for businesses that want to do good while promoting their products.

Why WeAre8 may not be the best for you?

A potential downside for some advertisers is the lack of control when setting up campaigns. WeAre8 ads cannot be configured entirely by the advertiser and there is no self-service ad management system. This could prove limiting for smaller brands or agencies who prefer hands-on control over ad campaign management and optimisation. However, an agency like us can manage this full process for you.

Tight on budgets? While WeAre8 may be more accessible than some premium platforms, it’s important to note the minimum daily spend of £50. This is a moderate cost, but might not be suitable for all marketing budgets, especially for smaller businesses or start-ups with limited ad spend.

It’s still VERY new! WeAre8 offers a lot of promise, but it’s still relatively new compared to established platforms like Facebook and Google Ads. Brands may be cautious of investing in a newer platform, especially if they are already committed to larger players like Meta, which offers a more expansive global reach despite lower engagement rates.

Is WeAre8 the right paid media channel for your brand?

The answer depends on your goals, audience and budget.

If you’re looking for higher user engagement and completion rates, WeAre8 is a platform to explore. The 4.4% CTR (Click Rate) and the ethical selling point could prove beneficial, especially if you’re targeting socially conscious audiences.

However, if you prefer hands-on control over your ads and have limited budget flexibility, you may find the platform restrictive.

Multichannel marketing is still key! So while WeAre8 offers a strong ethical advantage, combining it with established platforms like Google or Meta might be the most powerful strategy for brands looking to maximise their digital presence.

Bigwave Can Help You with Your Marketing Strategy

Bigwave is a prominent creative marketing agency based in the Southwest region but working with clients from across the UK. Our team consists of skilled designers, developers, and marketers who join forces to craft exceptionally effective marketing strategies and campaigns. We leverage our deep-rooted industry insights, expertise, and combined experience to achieve this.

If you’re interested in discovering how the Bigwave team can assist you in devising, constructing, and executing a prosperous marketing strategy for your business or brand, don’t hesitate to reach out to us today.