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The BIG Topic: Virtual

We are living in a digital era that is continuously evolving. Virtual technology is part of our day-to-day routine, whether it’s through work, social media, or gaming. Over the past three months, we dove deeper into the virtual world and explored how it has affected businesses.

Did you miss our blogs last quarter?

Here is a wrap up of our Virtual series in one simple, easy-to-read blog post.

Virtual Employees and the Benefits of Hiring One

Similar to freelancers, virtual employees operate on a remote working basis. This can be at home, in a personal office or collaborative public space. The desire to be a virtual employee is growing, especially over the last few years where working from home has become the norm.

Virtual employees are hired through a third-party company, rather than directly. The notion is ideal for new and small businesses, as by hiring a virtual employee through a third party, the recruitment process can be avoided altogether. They do not cost as much as hiring traditional employees, and the third-party agency manages the hiring process.

Virtual employment is a sustainable solution that provides businesses with more time to focus on work that encourages growth.

Read more here.

How Virtual Reality is Changing the Landscape of Marketing

Virtual reality has quickly become a powerful marketing tool. VR is a sophisticated form of technology that offers an immersive experience to users and has been applied to many industries such as education, science and travel, to take audiences on an unforgettable journey.

Virtual reality in marketing can help boost brand awareness, create memorable experiences, and increase customer decisions and conversions. Around 62 per cent of consumers reported they felt more engaged with a brand that uses VR, so it is nothing short of beneficial for businesses.

Check out the full blog here.

Are Virtual Businesses More Sustainable?

Virtual businesses operate without a base, 100 per cent through the Internet and a good setup. Success lies in communication, and with the likes of virtual meetings, instant messaging, emails, file sharing and project management systems, it’s a more than viable way to run a business.

A virtual business offers business owners the opportunity to have a wider talent pool, with employees working from anywhere in the world. It cuts down the costs on office spaces and utility bills and enhances the wellbeing and productivity of staff who can work flexibly. These all contribute to the idea that virtual businesses are more sustainable.

For more information, read the blog here.

The Ultimate Guide to Virtual Marketing

Virtual marketing is essentially digital marketing and is the most popular form of marketing in conjunction with social media. It provides brands with successful measurability, affordability, speed and engagement compared to traditional methods and presents wider opportunities for growth.

From content marketing to SEO, social media marketing, PPC, and mobile marketing, these are just a few of the areas that fall under virtual marketing.

Discover more

Virtual Events: Are They Worth It?

Virtual events are held online rather than in person and have become the norm since the Covid-19 pandemic. Virtual events can include music concerts, educational webinars, workout classes, work meetings, conferences, and even weddings.

Virtual events are cost and time effective, offer greater accessibility and scalability, and expand customer and collaborator reach.

Check out the full blog here for more information.

An Introduction to Blockchain and Cryptocurrency in Marketing

Blockchain and cryptocurrencies are used by companies all over the world. We can now even pay using crypto with our favourite retailers.

Blockchain is a database that stores information electronically inside sequentially chained, highly secure blocks of data in chronological order. A timeline of completely transparent data that can’t be edited, moved, deleted or touched in any way. 

Cryptocurrencies are a form of blockchain technology, essentially digital currencies that people can invest in, trade and use to make purchases.

Blockchain and cryptocurrencies can help improve marketing efforts by widening the opportunities to create loyalty schemes, reward tokens, and change how we accurate and reliable acquire data.  

Read the full blog here.

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