The only thing we love more than great content is making sure that it’s enjoyed by your target audience.
Here at Bigwave media, we aim to make all our clients thought-leaders in their area, earning high levels of engagement and quality backlinks.
What is content marketing and outreach?
Content marketing focuses on frequently creating and distributing valuable and relevant content that’s designed to attract and retain a clearly defined audience — and to drive revenue and profits straight to your business.
In a nutshell, outreach involves persuading various thought leaders and influencers to promote your brand. In practice, this is a complimentary strategy that builds the credibility of a piece of content and gets it right in front of your potential customer, whether that’s through guest posting on high-quality blogs or old-fashioned blogger engagement.
- Digital PR
- Guest posting
- Blogger engagement
- Social distribution
- Email and newsletter campaigns
Good content marketing and outreach will:
- Enable you to rank higher on the Search Engine Results Pages (SERPs)
- Promote your organisation as industry thought-leaders
- Build brand awareness and trust
- Act as a support crutch for other marketing activities and lead generation
- Spread your content and brand name to a much wider audience
Our approach to content marketing
We know that every business is different, so every content marketing strategy needs to be different.
Working with you to establish your tone of voice, target market, and brand identity, we’ll create a bespoke and highly effective content plan and work out where your audience currently spends their time online.
Once we know this, we can create a great plan to target your potential customers across organic, paid, and owned channels.
It’s as easy as that.
Our content marketing packages are served up a la carte. Find out more about how we can drive a successful content strategy for your organisation.