# Bigwave Marketing ## Article - [](https://bigwave.co.uk/blog/12686/): Home Blog Twitter Facebook Pinterest LinkedIn Email Share this content Twitter Facebook Pinterest LinkedIn Email Bigwave Marketing becomes accredited Real Living Wage employer By BWMAdmin 2026 Google I/O – Impact… - [#BigWaveHack](https://bigwave.co.uk/blog/bigwavehack/): Our first hack event saw staff from across the company take part in collaborative projects as part of a staff training day. The 'Hack' event was designed to breed a… - [#TeamBigwave explore Exeter in Annual Easter egg hunt](https://bigwave.co.uk/blog/teambigwave-explore-exeter-in-annual-easter-egg-hunt/): From the narrow alleyways behind the cathedral to the bustling high street, #TeamBigwave hunted high and low in search of their much sought after Easter eggs. - [#TeamBigwave's advice on starting a career in marketing](https://bigwave.co.uk/blog/teambigwaves-advice-on-starting-a-career-in-marketing/): Bigwave media's employees talk about how they progressed into their respective roles and give their advice for people looking to get on the marketing ladder - [10 creative social ads that work](https://bigwave.co.uk/blog/10-creative-social-ads-that-work/): Our Paid Media Executive, Penny Sheard, discusses the brands that have used attention-grabbing and modern creative social ads to their advantage. - [10 facts about Saint George](https://bigwave.co.uk/blog/10-facts-about-saint-george/): A sneak peek into the life of the Patron Saint on St. George's Day. - [10 Pro Tips for Poster Design](https://bigwave.co.uk/blog/10-pro-tips-for-poster-design/): Brining your digital designs to life in the real world can feel daunting, especially if you don't have much experience. Thankfully, there are several tools out there for poster design… - [10 Reasons To Use Email Marketing](https://bigwave.co.uk/blog/10-reasons-to-use-email-marketing/): Using email for direct marketing is not a new phenomenon; however with current e-marketing systems, it is simpler to create sophisticated marketing campaigns than ever.  And as over half of… - [10 Social Media 'Don'ts'](https://bigwave.co.uk/blog/10-social-media-donts/): 1.      Don't ignore complaints. It's recently been reported in the press that many companies are struggling to deal with complaints that they get via social media. Strive to… - [10 Tweetable Twitter Tips for B2B Marketers](https://bigwave.co.uk/blog/10-tweetable-twitter-tips-for-b2b-marketers/): Interesting article from  SocialMediaB2B.com -  click here for 10 twitter  tips - [10th Exeter Business Games closes with bell boat racing](https://bigwave.co.uk/blog/10th-exeter-business-games-closes-with-bell-boat-racing/): After weeks of fierce and fun competition, the Exeter Bigwave Business Games have finally drawn to a close - [11 SEO terms explained in plain English](https://bigwave.co.uk/blog/11-seo-terms-explained-in-plain-english/): SEO is a really big but exciting area to work in. Whether you're a digital marketer or a website owner, knowledge of search engine optimisation can go a long way. Here are the top 11 terms that people struggle with, explained! - [12 things you only know if you work at Bigwave](https://bigwave.co.uk/blog/12-things-you-only-know-if-you-work-at-bigwave/): We're big fans of Radio X... - [2026 Google I/O – Impact on search engine marketing](https://bigwave.co.uk/blog/2026-google-i-o-impact-on-search-engine-marketing/): Every year, Google holds its I/O event where it announces the latest releases and updates. This year was an anticipated one because Google has been particularly quiet about their AI… - [3 Key Uses of Demographic Data](https://bigwave.co.uk/blog/uses-of-demographic-data/): Whether small or large, businesses need a targeted approach to consumers. Using demographics gives you a head start in understanding your market. - [3 reasons why your company should be utilising influencers as a marketing strategy](https://bigwave.co.uk/blog/3-reasons-why-your-company-should-be-utilising-influencers-as-a-marketing-strategy/): Influencer marketing is swiftly becoming one of the best ways to grow your brand & sales online - but why should your business start using this strategy? - [3 Top Tips for Social Media Engagement](https://bigwave.co.uk/blog/3-top-tips-for-social-media-engagement/): Social media - can you remember a time when we didn't wake up and check Twitter or have a look at Facebook on our lunch break? In recent years it… - [4 Google Tools that Support your Business](https://bigwave.co.uk/blog/4-google-tools-that-support-your-business/): Here at Bigwave media, we are always trying to make people more aware of the potential of the digital side of their businesses. A lot of companies have websites and… - [4 rules for an effective Call to Action](https://bigwave.co.uk/blog/4-rules-for-an-effective-call-to-action/): The call to action has a very specific goal – to get the user to click and complete a conversion. Here are our key rules for an effective Call to Action. - [4 Ways to prepare your Facebook page for the Christmas Holidays](https://bigwave.co.uk/blog/4-ways-to-prepare-your-facebook-page-for-the-christmas-holidays/): At this time of year, the word Christmas can send some people into a state of panic. But, despite being early November, fans will start searching business Facebook pages any… - [5 Benefits of a Strong Value Proposition](https://bigwave.co.uk/blog/5-benefits-of-a-strong-value-proposition/): Cultivating a compelling value proposition has a number of benefits for your organisation. In this article, we discuss exactly what they are. - [5 easy marketing automation hacks](https://bigwave.co.uk/blog/5-easy-marketing-automation-hacks/): Our recent Automation blog series has explored all things marketing automation. But how do you use these tools to get the most out of your effort? One easy way to… - [5 Essential Google Analytics Statistics](https://bigwave.co.uk/blog/5-essential-google-analytics-statistics/): Google Analytics is a free resource which, when linked to your website, can provide a wealth of incredibly useful information about the visitors to your site. From things as simple… - [5 game-changing video game marketing campaigns](https://bigwave.co.uk/blog/5-game-changing-video-game-marketing-campaigns/): The video-game industry is expansive. A litany of genre types and artistic choices define what truly is an interactive and ever-evolving, creative medium. Similarly, the form in which video-game advertisements… - [5 Golden Rules of using Social Media at work](https://bigwave.co.uk/blog/5-golden-rules-of-using-social-media-at-work/): With the rise of smartphones and the increase of available social networks, social media policies are becoming more difficult to regulate. However, recent research has shown that only 5% of… - [5 Important Things To Consider With Mobile Technology](https://bigwave.co.uk/blog/5-important-things-to-consider-with-mobile-technology/): Although mobile marketing is quickly becoming an essential part of integrated marketing strategies, some of the technology available is not as straightforward as other recent marketing developments, for example social… - [5 Reasons to use an Infographic](https://bigwave.co.uk/blog/5-reasons-to-use-an-infographic/): Infographics are an amazing tool for conveying information in a quick and effective way. They combine knowledge with a sharp design, making it a means of sharing data in a… - [5 Reasons Why Content Marketing is So Effective](https://bigwave.co.uk/blog/5-reasons-why-content-marketing-is-so-effective/): Content marketing is a great approach for engaging with your customers. It's a marketing process used to attract and retain consumers by consistently creating and curating content relevant to your… - [5 reasons why featuring a blog on your website can be advantageous for your business](https://bigwave.co.uk/blog/5-reasons-why-featuring-a-blog-on-your-website-can-be-advantageous-for-your-business/): Blogging was once a dominant online platform for personal expression. However, businesses have since leveraged its power to establish and enhance their online presence. Alongside the rise of social media… - [5 steps to being more sustainable in Exeter](https://bigwave.co.uk/blog/5-steps-to-being-more-sustainable-in-exeter/): Helena Jones, Bigwave media intern and sustainable-living devotee, offers expert insight into how fellow Exeter residents can cut down on waste - [5 Steps to Effective Email Marketing](https://bigwave.co.uk/blog/5-steps-to-effective-email-marketing/): Despite a surge in new methods of delivering B2B and B2C marketing messages, email campaigning remains a strong contender in the line-up for the most favoured marketing communication channel, with… - [5 Tips to Increase Conversions From Email Campaigns](https://bigwave.co.uk/blog/5-tips-to-increase-conversions-from-email-campaigns/): Even though social media platforms are how many of us communicate, emails are still an integral part of our social and working lives. Emails may be one of the oldest… - [5 Tips to Keep your Social Media Content Concise and Compelling](https://bigwave.co.uk/blog/5-tips-to-keep-your-social-media-content-concise-and-compelling/): Keeping your social media content concise and compelling is one of the key elements to a successful online presence. Not only has this proven to increase engagement, but it also… - [5 Ways to Build a Strong Brand](https://bigwave.co.uk/blog/5-ways-to-build-a-strong-brand/): Every business dreams of it and many would argue that it's the key to market survival, but creating a strong brand can be a tough nut to crack. An effective… - [5 ways to customise your Facebook page](https://bigwave.co.uk/blog/5-ways-to-customise-your-facebook-page/): As most businesses are fully aware, having just a website is no longer a strong enough web presence. Participating in social networks, including Facebook, is a valuable way to connect… - [5 Ways to Gain Honest Customer Feedback](https://bigwave.co.uk/blog/5-ways-to-gain-honest-customer-feedback/): Honest customer feedback which can be absorbed, acted on and ultimately used to stay ahead of competition is one of the most powerful devices at an organisation's disposal. Capture the… - [5 ways to get the most out of InDesign](https://bigwave.co.uk/blog/5-ways-to-get-the-most-out-of-indesign/): Dan Tofield, one of our senior designers, gives 5 valuable tips for optimising use of InDesign. White lines on your PDF? If you are getting white lines on your PDF… - [5 ways to use mobile technology in marketing](https://bigwave.co.uk/blog/5-ways-to-use-mobile-technology-in-marketing/): Smartphones have revolutionised the way we communicate in recent years and as the technology improves and becomes more affordable, more people have been able to buy into it. And buy… - [6 reasons to use text messages to benefit your business](https://bigwave.co.uk/blog/6-reasons-to-use-text-messages-to-benefit-your-business/): SMS marketing has quickly become one of the most effective weapons available in the marketing arsenal. Many different organisations are now using text messages to communicate, from the NHS for… - [6 Ways to grow your LinkedIn Connections](https://bigwave.co.uk/blog/6-ways-to-grow-your-linkedin-connections/): Our last post addressed the rise (and undeniable importance) of social media engagement; but what happens when you need to reach clients using a far more targeted and in-depth approach?… - [60 key take-aways from the Government Sports Strategy](https://bigwave.co.uk/blog/60-key-take-aways-from-the-government-sports-strategy/): The Government has published is  sports strategy , aiming to tackle flatlining levels of sport participation and high levels of inactivity in the UK. The strategy outlines the Governments plans… - [7 dos and definitely don’ts for remarkably effective designs](https://bigwave.co.uk/blog/7-dos-and-definitely-donts-for-remarkably-effective-designs/): It’s no secret that design work is a core part of any business or campaign. From reeling in a potential customer to keeping them engaged with your brand, design is there to engage with your customer every step of the way. - [7 simple ways leisure facilities can engage with customers using social media](https://bigwave.co.uk/blog/7-simple-ways-leisure-facilities-can-engage-with-customers-using-social-media/): Social media provides an ideal channel for leisure facilities  to use to engage with their current and potential member base. However, there are so many things you can do using… - [7 steps on how to create more shareable content](https://bigwave.co.uk/blog/the-7-step-process-for-more-shareable-content/): There is nothing more satisfying then when people connect with a topic, idea or story you have created and best of all share it with others. - [A (condensed) history of Valentine's Day marketing](https://bigwave.co.uk/blog/a-condensed-history-of-valentines-day-marketing/): How did a Roman festival become such an important time for brands and companies? We look at a brief history of Valentine's Day and our favourite campaigns - [A beginner's guide to marketing automation 2021](https://bigwave.co.uk/blog/a-beginners-guide-to-marketing-automation-2021/): Marketing automation is fast becoming an integral part of many marketing efforts. It can give your digital marketing strategy a huge boost and save your marketing teams time, but it… - [A Beginner's Guide to QR Codes](https://bigwave.co.uk/blog/a-beginners-guide-to-qr-codes/): Over the last year or so, QR (Quick Response) codes have been popping up literally everywhere. You might have seen them in magazines, on TV, on leaflets or on billboards,… - [A beginner’s guide to paid media advertising](https://bigwave.co.uk/blog/a-beginners-guide-to-paid-media-advertising/): In our digital age, we have a boundless amount of information at our fingertips, with potentially thousands of results coming up for a single search query. - [A Beginner’s Guide to Social Media Analytics](https://bigwave.co.uk/blog/a-beginners-guide-to-social-media-analytics/): With over 3.8 billion social media users across the world, businesses recognise the power of social media. Social media is the strongest component for businesses nowadays since it allows them… - [A Brief History of Print Media](https://bigwave.co.uk/blog/a-brief-history-of-print-media/): In the beginning, there was print media. Advertising and digital marketing wouldn't exist without it, and it's still one of the most effective marketing methods today. For this blog, we… - [A Comprehensive Guide to Increase Email Engagement](https://bigwave.co.uk/blog/guide-increase-email-engagement/): In 2023 it may seem like  email marketing  might be decreasing in value, however, that couldn’t be more wrong. Email marketing remains the top way for businesses to engage with… - [A Guide to Google My Business During the COVID-19 Outbreak](https://bigwave.co.uk/blog/a-guide-to-google-my-business-during-the-covid-19-outbreak/): With increased reliance on Google for information during the COVID-19 outbreak, we must make sure our businesses have the most accurate information online. - [A Guide to Print Marketing](https://bigwave.co.uk/blog/a-guide-to-print-marketing/): Print marketing is a form of advertising where businesses use various printed media methods to promote their brand, services, or products. Even though the evolution of digital media has changed… - [A guide to the 'real' Exeter: the 7 best independent cafes and restaurants](https://bigwave.co.uk/blog/a-guide-to-experiencing-the-real-exeter-the-7-best-independent-cafes-and-restaurants/): Grace Bird gives a walkthrough of the best independent eateries in Exeter - a city rich in culture - [A humble egg is now the most liked photo on Instagram](https://bigwave.co.uk/blog/a-humble-egg-is-now-the-most-liked-photo-on-instagram/): At a time when the world can often feel divided, there’s nothing quite like people coming together to achieve a communal goal. - [A message to women in digital marketing](https://bigwave.co.uk/blog/a-message-to-women-in-digital-marketing/): PPC Manager, Gemma Ross, recently attended BrightonSEO and found herself captivated by one talk in particular... - [A simple guide to HTML eflyers](https://bigwave.co.uk/blog/a-simple-guide-to-html-eflyers/): Why make a HTML email? It is much quicker to send a graphic of a flyer or poster in an email but there are a number of reasons not to… - [Advantages of Video Marketing](https://bigwave.co.uk/blog/advantages-of-video-marketing/): According to cisco , video will account for 69% of all consumer internet traffic by 2017, with this extraordinary increase in traffic directed to video, we’d thought that we would… - [An Introduction to Blockchain and Cryptocurrency in Marketing](https://bigwave.co.uk/blog/an-introduction-to-blockchain-cryptocurrency-in-marketing/): All marketing agencies want to get ahead of the race when it comes to exhibiting their competitive advantage and value to prospective clients. Many new technological opportunities are emerging, and… - [An Introduction to Google Analytics 4](https://bigwave.co.uk/blog/an-introduction-to-google-analytics-4/): A warm welcome to Google Analytics 4 ! Google's new vision for the future of analytics combines data from both apps and websites. From July 1st 2023, standard Universal Analytics… - [An up-to-date guide to social media image sizes](https://bigwave.co.uk/blog/social-media-image-sizes-guide/): When there's a social media update, #TeamBigwave is on it. Take a look at our quick guide for choosing the perfect size for your social media images. - [Are QR Codes dead? Yes - if you are using them wrong!](https://bigwave.co.uk/blog/are-qr-codes-dead-yes-if-you-are-using-them-wrong/): The honest answer? Almost. They have been dying a slow death because of the unpopular way advertisers have been using them. QR Codes are a smart technology so they have… - [Are Virtual Businesses More Sustainable?](https://bigwave.co.uk/blog/are-virtual-businesses-more-sustainable/): Virtual businesses are growing exponentially, particularly after the pandemic lockdown, leaving many new business owners and small companies with little to no choice in the matter. Most of the world… - [Are you ready for the layout changes to Facebook Business Pages?](https://bigwave.co.uk/blog/are-you-ready-for-the-layout-changes-to-facebook-business-pages/): The new layout brings the business pages in line with the personal profile timelines - effectively creating timelines for businesses. Here's a short guide to the new features and a… - [Article 13 - The controversial European Directive](https://bigwave.co.uk/blog/article-13-the-controversial-european-directive/): The “Proposal for a Directive of the European Parliament and of the Council on Copyright in the Digital Single Market” has been causing a ruckus of late. - [Ask the Expert: Tudor Rusmanica, Head of Search](https://bigwave.co.uk/blog/ask-the-expert-tudor-rusmanica-head-of-search/): We're lucky to have lots of knowledgeable and passionate staff - including some expert Heads of Department. Meet our Head of Search, Tudor Rusmanica. - [Audience Analysis: Understanding Your Audience Through Data](https://bigwave.co.uk/blog/audience-analysis-understanding-your-audience-through-data/): Reading and understanding data is undoubtedly the most important aspect of a successful business, especially for audience analysis, so you can learn more about your audience to accurately target them.… - [Augmented Reality Marketing](https://bigwave.co.uk/blog/augmented-reality-marketing/): Augmented Reality (AR) is the blurring of the real with the virtual world. By analysing sound, graphical or  GPS  data, a person's current perception of reality is enhanced. Whilst  QR… - [Best Practices to Increase Engagement in Paid Social Media Marketing](https://bigwave.co.uk/blog/best-practices-to-increase-engagement-in-paid-social-media-marketing/): Although organic social media is known to be cost-effective for a marketing strategy, it’s also difficult to increase your reach and target a larger audience. By using paid social media… - [Beware of those statistics!](https://bigwave.co.uk/blog/beware-of-those-statistics/): If you are one of those people who relies on your website statistics software to generate visitor reports for your management team then there are few things you should be… - [Bigwave Business Games return to Exeter for 2023](https://bigwave.co.uk/blog/bigwave-business-games-return-to-exeter-for-2023/): South West creative growth agency Bigwave Marketing have announced the return of the Exeter Bigwave Business Games. The business community event was put on hold during the pandemic but makes its return… - [Bigwave celebrates a decade of success at inaugural Staff Awards](https://bigwave.co.uk/blog/bigwave-celebrates-a-decade-of-success-at-inaugural-staff-awards/): Time flies when you’re having fun, so it’s not surprising that Bigwave media’s 10 year anniversary raced up at lightning speed! What better way to celebrate a decade of success… - [Bigwave Deep Dive - Presentation Skills: What I learned](https://bigwave.co.uk/blog/bigwave-deep-dive-presentation-skills-what-i-learned/): Alex Decker discusses the 10, 20, 30 rule and Theresa May's awe-inspiring dancing - [Bigwave does RockSolid 2015!](https://bigwave.co.uk/blog/bigwave-does-rocksolid-2015/): On 21st March, 14 Bigwavers will be running, climbing, crawling and wading around  RockSolid' s 10K obstacle race at Escot Park, Exeter. Gallons of mud and buckets of sweat are… - [Bigwave eggs](https://bigwave.co.uk/blog/bigwave-eggs/): On the morning of the 23 rd March, Team Bigwave were assembled for a very special #Bigwavesecret announcement. Gathered around the famous ping pong table, the long awaited event was… - [Bigwave gets REDDY to tackle heart disease](https://bigwave.co.uk/blog/bigwave-gets-reddy-to-tackle-heart-disease/): Bigwave truly rolled out the red carpet on Friday 9 th June, as the team came together to beat down heart disease. Wear it. Beat it, an event organised by… - [Bigwave Launch a Simple to Use and Privacy Friendly Analytics System, SiteFlo](https://bigwave.co.uk/blog/bigwave-launch-a-simple-to-use-and-privacy-friendly-analytics-system-siteflo/): Here at  Bigwave Marketing , we're proud to be launching a new analytics system for our clients, SiteFlo. What is SiteFlo?  SiteFlo is a solution for no cookie, privacy friendly… - [Bigwave Launch New Website For Client In The Maritime Training Sector](https://bigwave.co.uk/blog/big-wave-launch-new-website-for-client-in-the-maritime-training-sector/): We've just launched  Bisham Abbey Sailing & Navigation School's new website . Based within the Bisham Abbey National Sports Centre located by the River Thames, Bisham Abbey is a leading… - [Bigwave Marketing announces management buyout](https://bigwave.co.uk/blog/mbo/): Directors Simon Beer and Tom Gozna become sole owners. Bigwave Marketing, a leading UK-based creative marketing agency, is excited to announce that Directors Simon Beer and Tom Gozna have successfully… - [Bigwave Marketing Appoints Ivan Stevenson as Non-Executive Director](https://bigwave.co.uk/blog/bigwave-marketing-appoints-ivan-stevenson-as-non-executive-director/): Bigwave Marketing, a leading UK-based marketing agency specialising in delivering innovative campaigns and support to the leisure and culture sector, is delighted to announce the appointment of Ivan Stevenson as… - [Bigwave Marketing Apprenticeships: A Case Study](https://bigwave.co.uk/blog/bigwave-marketing-apprenticeships-case-study/): Apprenticeships offer an opportunity for those wanting to start their careers or upskill at other levels. More than 640 high-quality apprenticeships have been approved for use by employers in a… - [Bigwave Marketing becomes a Certified B Corporation](https://bigwave.co.uk/blog/bigwave-becomes-b-corp/): Bigwave Marketing, a leading UK-based agency specialising in leisure and culture sector marketing, has announced its certification as a B Corporation (or B Corp). The agency joins a growing movement… - [Bigwave Marketing becomes accredited Real Living Wage employer](https://bigwave.co.uk/blog/real-living-wage-employer/): Devon based agency Bigwave Marketing, has become an accredited Real Living Wage employer, underlining the agency’s commitment to fair pay, responsible business and long-term support for its team. The Real… - [Bigwave Marketing Forge Partnership with Microsoft Advertising](https://bigwave.co.uk/blog/bigwave-marketing-forge-partnership-with-microsoft-advertising/): Bigwave Marketing is proud to announce we are now Microsoft partners as part of the Microsoft Advertising Partner Programme in 2022. The high-profile programme consists of valued partners who gain… - [Bigwave Marketing helps deliver first UK Skillbike studio](https://bigwave.co.uk/blog/bigwave-media-helps-deliver-first-uk-skillbike-studio/): Bigwave media has partnered with Inverclyde Leisure and Technogym to deliver the first UK Skillbike studio - [Bigwave Marketing is a Disability Confident Committed Employer](https://bigwave.co.uk/blog/bigwave-media-is-a-disability-confident-committed-employer/): It’s official! Bigwave media is now recognised as Disability Confident Committed. We even have a certificate to prove it… So, apart from giving us a cool badge of honour to… - [Bigwave Marketing partners with GGFit to develop the HealthSeekers brand and national programmes](https://bigwave.co.uk/blog/healthseekers/): Bigwave Marketing partners with GGFit to develop the HealthSeekers brand and national programmes Bigwave Marketing has announced a partnership with GGFit to lead the branding and marketing development of HealthSeekers… - [Bigwave Marketing Supports CIMPSA Digital Marketing Hub](https://bigwave.co.uk/blog/bigwave-supports-cimspa-digital-hub/): The team at Bigwave Marketing are excited to be working alongside the Chartered Institute for the Management of Sport and Physical Activity, CIMSPA , to support users of the new… - [Bigwave Marketing Trial 4-day Working Week](https://bigwave.co.uk/blog/bigwave-marketing-trial-4-day-working-week/): The notion of working eight or more hours a day, five days a week, has been ingrained into our minds, bodies, and system in the UK for decades. Can you… - [Bigwave Marketing’s Best Practices for Facebook & Instagram Story Ads](https://bigwave.co.uk/blog/bigwave-marketings-best-practices-for-facebook-and-instagram-story-ads/): Hi, I'm Gemma from Bigwave Marketing’s Paid Media Team. Today, I'll be exploring how to create and run Facebook and Instagram Story Ads for best results. I hope these creative… - [Bigwave media appoints new Contract and Partnerships Manager](https://bigwave.co.uk/blog/bigwave-media-appoints-new-contract-and-partnerships-manager/): Bigwave Media has appointed Theresa England to the role of Contract and Partnerships Manager. Theresa joins from 1Life Management Solutions, where she worked as National Head of Food and Beverage,… - [Bigwave media appoints new Head of Business Development](https://bigwave.co.uk/blog/bigwave-media-appoints-new-head-of-business-development/): Bigwave media has appointed James Anderson as Head of Business Development. James will be responsible for building business across the leisure sector in the UK. In particular, he’ll be spearheading… - [Bigwave Media at the BUCS Awards Dinner](https://bigwave.co.uk/blog/big-wave-media-at-the-bucs-awards-dinner/): Last night, Thursday 12th July, over 400 people attended the annual British University and College Sports Awards Dinner, which took place in the new Forum at the University of Exeter.… - [Bigwave Media attend UK Active Summit 2013](https://bigwave.co.uk/blog/big-wave-media-attend-uk-active-summit-2013/): Last week, our very own Tom Gozna, Director of Bigwave Media and Debbi Moore, Business Development Manager, attended this year's sold out  ukactive  Summit. The event brought together over 400… - [Bigwave media becomes a Google certified partner](https://bigwave.co.uk/blog/bigwave-media-becomes-a-google-certified-partner/): We've got some exciting news from #TeamBigwave! - [Bigwave media delivers striking Wild Planet Trust website](https://bigwave.co.uk/blog/bigwave-media-delivers-striking-wild-planet-trust-website/): After crafting a standout rebrand for the trust, which is at the helm of three major south-west attractions, a website was needed to compliment it's newer and more vibrant look - [Bigwave Media embarks on MYZONE® Challenges](https://bigwave.co.uk/blog/big-wave-media-embarks-on-myzone-challenges/): Fuelled by easy methods of transport and a sedentary work life, obesity continues to grow as a worldwide epidemic. Recent UK Active research has shown that increasing the current levels… - [Bigwave media expands the team further](https://bigwave.co.uk/blog/bigwave-media-expands-the-team-further/): Bigwave nedia is continuing its eight-year period of growth with the appointment of David Johns as Business Development Manager. Formerly working as a Partnership Development Manager with sport and exercise charity Active… - [Bigwave Media launch mobile apps](https://bigwave.co.uk/blog/big-wave-media-launch-mobile-apps/): We have expanded our offerings with the introduction of exciting and affordable mobile app services. The unique mobile app services allows you to have a bespoke branded mobile app for… - [Bigwave media nominated for Exeter Living Award](https://bigwave.co.uk/blog/bigwave-media-nominated-for-exeter-living-award/): The Exeter Living Awards are back for 2017 and this year Bigwave media is in the running! - [Bigwave media partners with South West Growth Service](https://bigwave.co.uk/blog/bigwave-media-partners-with-south-west-growth-service/): Bigwave media has joined forces with local leading business consultancy firm the South West Growth Service (SWGS). SWGS supports local businesses to discover and resolve specific challenges facing their brand.… - [Bigwave media recognised by recommended agency register](https://bigwave.co.uk/blog/bigwave-media-recognised-by-recommended-agency-register/): We are delighted to have achieved Recommended Agency status for the second year running with national body the Recommended Agency Register (RAR). Our clients have rated us highly and we… - [Bigwave Media recognised by Recommended Agency Register](https://bigwave.co.uk/blog/big-wave-media-recognised-by-recommended-agency-register/): We're really excited at Bigwave as this week we've achieved Recommended Agency status with national body the Recommended Agency Register (RAR). This means that our clients have rated the us… - [Bigwave media Sales Director, Nick Masson, leads badminton star to the Paris World Games](https://bigwave.co.uk/blog/bigwave-media-sales-director-nick-masson-leads-badminton-star-to-the-paris-world-games/): Learna Herkes will be serving up her best shots to bring home the badminton trophy for hometown Wales - [Bigwave media shortlisted for Herald Express South Devon Business Award](https://bigwave.co.uk/blog/bigwave-media-shortlisted-for-herald-express-south-devon-business-award/): Do Bigwave have what it takes to bring home the trophy? - [Bigwave Media website nominated for global award](https://bigwave.co.uk/blog/big-wave-media-website-nominated-for-global-award/): Our newly designed website - www.bigwavemedia.co.uk - has been nominated for a prestigious award. Which is very exciting! We quietly launched the new website last week, and it is now… - [Bigwave moves closer to big waves](https://bigwave.co.uk/blog/bigwave-moves-closer-to-big-waves/): We've opened a second office in Torquay! - [Bigwave partners with CIMSPA to enrich the social sphere](https://bigwave.co.uk/blog/bigwave-partners-with-cimspa-to-enrich-the-social-sphere/): Bigwave media is now a CIMSPA skills development partner, hosting ‘social media training for the sport and activity sector’ workshops. - [Bigwave staff train to restart a heart](https://bigwave.co.uk/blog/bigwave-staff-train-to-restart-a-heart/): In a running theme of British Heart Foundation related activities in the Exeter office, a number of Bigwavers have undertaken CPR training and joined the fight against heart disease. Trained… - [Bigwave supports local business with Share a Smile campaign](https://bigwave.co.uk/blog/bigwave-supports-local-business-with-share-a-smile-campaign/): Bigwave is dedicated to helping local business. Learn why we helped PKF Francis Clark launch the #ShareaSmileSW campaign to give local businesses a boost! - [Bigwave win Business Contribution to Sport Award](https://bigwave.co.uk/blog/bigwave-win-business-contribution-to-sport-award/): #GoTeamBigwave - [Bigwave's Summer of Fun](https://bigwave.co.uk/blog/bigwaves-summer-of-fun/): As the days become shorter and nights become colder, we'd thought we would reflect on Bigwave's summer. From winning the rounders league to creating an Instagram account, catch up with… - [Brands have GoT creative for the Game of Thrones finale](https://bigwave.co.uk/blog/brands-have-got-creative-for-the-game-of-thrones-finale/): Love it or hate it, the last ever season of Game of Thrones is now done and dusted. Some brands have taken on the GoT hype with their own advertising campaigns. - [BrightonSEO - unique insights into the future of search](https://bigwave.co.uk/blog/brightonseo-unique-insights-into-the-future-of-search/): Another tremendous brightonSEO conference has just passed (September 28th) and we were lucky enough to be able to attend. A whole day of inspiring and very insightful talks, plus we… - [BrightonSEO September 2019 - wellbeing and inclusion in SEO](https://bigwave.co.uk/blog/brightonseo-well-being-and-inclusion/): Another wonderful event has just passed and it was bigger and better this September than ever before. @AskEkaterina gives us her BrightonSEO rundown. - [Can I keep my .eu top-level domain after Brexit?](https://bigwave.co.uk/blog/can-i-keep-my-eu-top-level-domain-after-brexit/): If you're a business that operates from an .eu website, this article is for you. After Britain leaves the European Union later this year, you may not be able to keep your domain. So what are your options and what will the implications be for your digital marketing? - [Content and SEO: how do they go together?](https://bigwave.co.uk/blog/content-and-seo-how-do-they-go-together/): Find out how to marry your SEO and content together to create one cohesive strategy that will be sure to grow your qualified search traffic. - [Conversion API Tracking: What You Need To Know](https://bigwave.co.uk/blog/conversion-api-tracking-what-need-know/): Apple released its iOS 14 update in Spring 2021, offering users the option to opt out of tracking technologies, which has had a huge impact on the way Apple user… - [Couch to 5K with Bigwave](https://bigwave.co.uk/blog/couch-to-5k-with-bigwave/): Exercise can be a daunting task, and knowing where to start in the fitness world can be intimidating- that's why we've started our own Run Club! - [Creating the perfect image - using stock photos](https://bigwave.co.uk/blog/creating-the-perfect-image-using-stock-photos/): Stock photography is arguably one of the greatest design weapons around. The sheer number of files available at the click of a mouse has revolutionised the way organisations are able… - [CRO: What it is, How it Works, and Why it's Important](https://bigwave.co.uk/blog/cro-what-it-is-how-it-works-and-why-its-important/): Often working hand-in-hand with SEO, CRO (conversion rate optimisation) is an essential part of digital marketing strategies. If you are a marketer, pulling traffic is an important part of your… - [Cutting marketing spend when times get difficult can further damage your business](https://bigwave.co.uk/blog/cutting-marketing-spend-when-times-get-difficult-can-further-damage-your-business/): Every business goes through hard times. Reducing costs and boosting profit margins is vital, but cutting marketing efforts can be a huge mistake. - [Digital Markets, Competition and Consumers Act (DMCCA): What Marketers Need to Know](https://bigwave.co.uk/blog/digital-markets-competition-and-consumers-act-dmcca-what-marketers-need-to-know/): What is the DMCCA? The Digital Markets, Competition and Consumers Act (DMCCA) is a major UK law passed in May 2024 that reforms how digital markets, competition, and consumer protection… - [Dr. Bike helps drive sustainable work commutes](https://bigwave.co.uk/blog/dr-bike-helps-drive-sustainable-work-commutes/): And we're wheely excited about it... - [East Staffordshire BC's chatbot - the results are in...](https://bigwave.co.uk/blog/east-staffordshire-bcs-chatbot-the-results-are-in/): In our previous blog we wrote about why businesses need a chatbot. Eight months later, we’re backing up that claim with a fantastic set of statistics from a Facebook chatbot… - [Easy Ways to Engage Readers in Your Blog in 2023](https://bigwave.co.uk/blog/easy-ways-engage-readers-blog/): Engagement is one of the most important metrics in digital marketing, as it demonstrates to us, as content creators, if what we are sharing is resonating with our audience. Engaged… - [Effective PPC Optimisation Strategies to Skyrocket Your Campaigns  ](https://bigwave.co.uk/blog/effective-ppc-optimisation-strategies-to-skyrocket-your-campaigns/): When it comes to driving traffic to your website, Paid Media (also known as PPC or per-per-click advertising) is one of the most effective methods. Paid advertising allows you to… - [Eight steps leisure providers can take to engage with customers using Facebook](https://bigwave.co.uk/blog/eight-steps-leisure-providers-can-take-to-engage-with-customers-using-facebook/): Facebook provides an ideal channel where leisure providers can engage with current and potential members. However, Facebook offers so many options, it can seem a bit daunting to know where… - [eMail Campaigns Part 2](https://bigwave.co.uk/blog/email-campaigns-part-2/): So here we are in 2012, Happy New Year! Here some tips on creating email campaigns. Avoid bad words in your subject lines There are some words that you mustn't put… - [Email: where automated messages meet the personal sales touch](https://bigwave.co.uk/blog/automated-emails-for-sales/): When sales is the lifeblood of your business, making a good connection with your customers is paramount. But how do you reach out to potential customers? And how do you… - [Emotional Design to Elevate User Engagement](https://bigwave.co.uk/blog/emotional-design-to-elevate-user-engagement/): Emotional design is a concept that has been gaining traction in user experience design. It adds emotional elements to the overall experience of using a product or service, making it… - [Everything You Need to Know About Website Analytics](https://bigwave.co.uk/blog/everything-you-need-to-know-about-website-analytics/): Almost every business has a website or should have one to spread brand awareness, sell products and services, connect with audiences, and much more. But how do you know that… - [Exeter Business Games](https://bigwave.co.uk/blog/exeter-business-game/): It's that time of year again when we are preparing for the launch of this year's  Exeter  Business Games  - the annual team-building event for Exeter-based businesses, held every summer… - [Expansion Creates Major South West Marketing Company](https://bigwave.co.uk/blog/expansion-creates-major-south-west-marketing-company/): Full service marketing agency, Bigwave Marketing, has announced further expansion into the South West with the purchasing of the client base and staff of Plymouth-based marketing agency , Sigma Marketing… - [Facebook announces drastic changes to the News Feed](https://bigwave.co.uk/blog/facebook-announces-drastic-changes-to-the-news-feed/): A guide to upcoming (2018) Facebook algorithm changes and how it might affect your business Facebook pages. - [Facebook Discussions Tab](https://bigwave.co.uk/blog/facebook-discussions-tab/): Facebook announced recently that it was to be removing the discussions app from pages as of October 31st 2011. At the time of writing the app is still live on… - [Facebook nears the two billion milestone](https://bigwave.co.uk/blog/facebook-nears-the-two-billion-milestone/): The social networking giant showcases impressive growth - [Feng Shui your social media space](https://bigwave.co.uk/blog/feng-shui-your-social-media-space/): With CIMSPA-accredited social media training for the sport and activity sector workshops - [Finding Your Audience Online: The Latest in Paid Media Opportunities](https://bigwave.co.uk/blog/finding-your-audience-online-paid-media/): As consumer behaviour evolves and digital platforms diversify, marketers must reassess how they use paid media to connect with the right people. - [Five things about Nature](https://bigwave.co.uk/blog/five-things-about-nature/): Cattle firmament rule you're fish fruit fourth whales earth whose Had cattle isn't of him sea, of they're land every also so male seed, fifth made moved second our seasons… - [Five ways to get a good deal on your advertising spend](https://bigwave.co.uk/blog/five-ways-to-get-a-good-deal-on-your-advertising-spend/): On average, people need to hear a message at least seven times until it influences their buying behaviour. Whilst this may seem a tad difficult, affordability need only play a… - [Four tips for creating the perfect brand logo](https://bigwave.co.uk/blog/four-tips-for-creating-the-perfect-brand-logo/): A brand logo represents your company. How can you create a logo to best represent your business? - [Four tips for persuasive web design](https://bigwave.co.uk/blog/four-tips-for-persuasive-web-design/): Where once traditional bricks and mortar provided the first glimpse into an organisation’s brand, now people don’t even have to leave the comfort of their living rooms to gain a… - [Free Analytical Tools Available To Your Business.](https://bigwave.co.uk/blog/free-analytical-tools-available-to-your-business/): Social media is a great inexpensive marketing tool that most businesses use alongside their marketing campaign. The majority of social media channels available to your business deliver free analytical insights… - [Free market potential assessments for UK leisure pool operations](https://bigwave.co.uk/blog/free-market-potential-assessments-for-uk-leisure-pool-operations/): With swimming pools starting to re-open, STA partners with Bigwave to provide a free ‘At Distance Market Potential Assessment for your Pool Operation’. - [From Feed to FYP: How to Stay Visible in Evolving Social Media Algorithms](https://bigwave.co.uk/blog/how-to-stay-visible-in-evolving-social-media-algorithms/): Cutting through the noise is a constant challenge for marketers – and understanding how to work with social media algorithms is essential. - [Gaining Traffic from Google Search in 2025 and Beyond](https://bigwave.co.uk/blog/gaining-traffic-from-google-search-in-2025/): Being visible on Google is no longer about ranking number one. It’s about showing up in the right format and in the right place within search results. - [Gamification concept from Badminton England](https://bigwave.co.uk/blog/gamification-concept-from-badminton-england/): This week an interesting project from Badminton England has caught our eye. 'Battle Badminton' is an innovative social initiative to drive participation in Badminton. The concept is aimed at badminton players… - [Get customer experience right first time](https://bigwave.co.uk/blog/get-customer-experience-right-first-time/): Bigwave Media and Leisure-net Solutions are launching Insight 2015, a new series of marketing and customer insight seminars. Designed to provide attendees with the tools needed to enhance the marketing,… - [Giving Tuesday 2020: A day to make a world of difference.](https://bigwave.co.uk/blog/giving-tuesday-2020-a-day-to-make-a-world-of-difference/): Taking place on the 1st December, Giving Tuesday is a global campaign to encourage everyone, everywhere to support the causes and charities that mean the most to them. - [Glen King PR merges with Bigwave media](https://bigwave.co.uk/blog/glen-king-pr-merges-with-bigwave-media/): Leading public relations consultancy, Glen King PR, is merging with Bigwave media from April 1st. - [Google launches Facebook challenge](https://bigwave.co.uk/blog/google-launches-facebook-challenge/): Google is about to fully launch Google+ which is a project designed to allow you to organise and share your personal social information in a way that reflects real life.… - [Google launches news feed to personalise search results](https://bigwave.co.uk/blog/google-launches-news-feed-to-personalise-search-results/): The world’s most popular website now has a new feature to help personalise people’s search results in their flagship smartphone app. Rolled out on July 19 th , Google’s new… - [Google Maintains 90% Market Share](https://bigwave.co.uk/blog/google-maintains-90-market-share/): The latest figures on search engine market share are quite revealing. As you can see from the graph below Google has had 90% of the search engine market for at… - [Google Maps update explained - changes in hotels results](https://bigwave.co.uk/blog/google-maps-update-hotels/): Kat is back for another instalment of AskEkaterina - the source of all the latest SEO insight. This month, Kat discusses the new updates to Google Maps and what it could mean for the hospitality industry - [Google Universal Analytics is shutting down in 2023!](https://bigwave.co.uk/blog/google-universal-analytics-is-shutting-down-in-2023/):   Only last week on the 16 th of March 2022 Google announced that they will be retiring the Google Analytics we have all been using. To quote them directly:… - [Google+ users reach 10 million](https://bigwave.co.uk/blog/google-users-reach-10-million/): It's only been two weeks since the launch of Google+ , but already there are "millions" of users, according to chairman Eric Schmidt. Beyond that ballpark figure, Google has not… - [Heartbleed](https://bigwave.co.uk/blog/heartbleed/): What is Heartbleed? Heartbleed is the name given to a security bug which affects a widely used piece of software called OpenSSL. Using SSL (Secure Sockets Layer), websites can provide… - [Helping our partners through COVID - an infographic](https://bigwave.co.uk/blog/helping-our-partners-through-covid-infographic/): Throughout the COVID-19 pandemic, Bigwave has been working hard to support our clients and partners. Want to know how? Read our handy infographic now. - [How a mobile fitness app could benefit your business](https://bigwave.co.uk/blog/how-a-mobile-fitness-app-could-benefit-your-business/): Social media continues to expand as does the number of people who are being consumed in a world where we share exactly where we are, and what we're doing, on… - [How can brands use AI ethically in content creation?](https://bigwave.co.uk/blog/how-can-brands-use-ai-ethically-in-content-creation/): AI (artificial intelligence) has been around in the marketing space for a while now. It’s become more common than ever for brands to streamline their content creation processes by outsourcing some of their marketing manpower to… - [How can you become Facebook's Chief Marketing Officer?](https://bigwave.co.uk/blog/how-can-you-become-facebooks-chief-marketing-officer/): Facebook is hiring! - [How great content can help build brand authority](https://bigwave.co.uk/blog/how-great-content-can-help-build-brand-authority/): Building your brand authority doesn’t happen overnight. It’s a process that takes a lot of strategy and work, but the payoff at the end is definitely worth it. It’s worth… - [How Hootsuite can Transform your Business.](https://bigwave.co.uk/blog/how-hootsuite-can-transform-your-business/): Juggling social media channels can often be difficult, and establishing the line between an organised number of tabs open and a disorganised mess of tabs open can be even harder. … - [How is social media impacting your customers' mental health?](https://bigwave.co.uk/blog/how-is-social-media-impacting-your-customers-mental-health/): Whilst brands rely on social media to reach customers, it has been found to harm people's mental health. How can we use channels in a responsible way? - [How is voice search changing copywriting?](https://bigwave.co.uk/blog/how-is-voice-search-changing-copywriting/): Voice searches are on the rise, with 55% of teenagers and 41% of adults conducting at least 1 voice search per day. What does this mean for copywriters? - [How social media influencers affect your life](https://bigwave.co.uk/blog/how-social-media-influencers-affect-your-life/): You probably have come across the term social media influencer, but what is it? We discuss the impact and potential importance to your business. - [How to create a social media 'persona'](https://bigwave.co.uk/blog/how-to-create-a-social-media-persona/): Social media removed the barrier between companies and customers. As its success continues to soar, so does its importance as a marketing tool. Recorded research shows that 83% of marketers… - [How to engage with your target audience over the festive period in 140 characters](https://bigwave.co.uk/blog/how-to-engage-with-your-target-audience-over-the-festive-period-in-140-characters/): Tweets are the building blocks of your communications and provide the power of saying more, with less. The right content and behaviour converts people into customers, and turns customers into… - [How to get started with SEO](https://bigwave.co.uk/blog/how-to-get-started-with-seo/): Put simply, Search Engine Optimisation (SEO) is a technique which boosts your position on search engines in response to a search query. As users generally only visit sites on the… - [How to grow your pool of potential customers with almost no effort](https://bigwave.co.uk/blog/grow-your-pool-of-potential-customers/): Acquiring new customers is only getting harder, more time-consuming, and more expensive. In fact, the cost of acquiring new customers has increased by over 50% in the last five years… - [How to Improve Conversion Rates for Your PPC Campaign](https://bigwave.co.uk/blog/how-to-improve-conversion-rates-for-your-ppc-campaign/): In our vast digital landscape, it can be incredibly hard to stand out amongst the crowd. Though you may already be using PPC campaigns in an attempt to outrank your… - [How to link traditional media with new media, and why you should be doing it](https://bigwave.co.uk/blog/how-to-link-traditional-media-with-new-media-and-why-you-should-be-doing-it/): In our last blog post we spoke about how traditional media still has a place in an increasingly digital arena. However, it can often seem that the success of online… - [How to Pin on Point](https://bigwave.co.uk/blog/how-to-pin-on-point/): Pinterest is quickly becoming the fastest growing social media network, with over 16 million daily active users. So we hear you ask the question, how do I stand out in… - [How to save Rhinos – our fun journey so far](https://bigwave.co.uk/blog/how-to-save-rhinos-our-fun-journey-so-far/): The Great Big Rhino Project was created to raise awareness of the dramatic decline of the rhino population around the world. Here's how we got involved. - [How to search engine optimise your blog articles](https://bigwave.co.uk/blog/how-to-search-engine-optimise-your-blog-articles/): Understanding SEO isn't easy - and it can be even harder to apply. Here are our top tips for optimising your blog articles for search engines. - [How to set social media goals for your business](https://bigwave.co.uk/blog/how-to-set-social-media-goals/): Social media is definitely not one of the most linear channels in the marketing mix, so it’s easy to see why many businesses across the world struggle to pin-point what… - [How to tell a compelling brand story](https://bigwave.co.uk/blog/how-to-tell-a-compelling-brand-story/): What do Ben & Jerry’s, Nike, and Peloton have in common? They’re all brand names that immediately conjure vivid and powerful images of who they are and what they stand… - [How to use live video in content marketing](https://bigwave.co.uk/blog/how-to-use-live-video-in-content-marketing/): Takeaways from BrightonSEO with Social Media Manager Sam Ratcliffe - [How to use Memes for Business.](https://bigwave.co.uk/blog/how-to-use-memes-for-business/): A meme is defined as an idea, behaviour or style that spreads from person to person within a culture. With that definition alone- wouldn't you want to have business based memes?… - [How to use National Fitness Day to your Advantage.](https://bigwave.co.uk/blog/how-to-use-national-fitness-day-to-your-advantage/): ukactive  unveiled plans to make  National Fitness Day  bigger and better than ever this year! Taking place on the 9th September 2015, this is set to become the most active day of the… - [How to use Twitter Events to Engage](https://bigwave.co.uk/blog/how-to-use-twitter-events-to-engage/): With events becoming worldwide trends and social media being the new way to find out breaking news, it's no wonder why twitter have introduced Event Targeting into their Twitter ads.… - [How to win at networking in 10 minutes](https://bigwave.co.uk/blog/how-to-win-at-networking-in-10-minutes/): 10 easy tips and tricks that will make you a kick-ass networker in just a few minutes - [How video marketing can benefit your business](https://bigwave.co.uk/blog/how-video-marketing-can-benefit-your-business/): Videos are one of the most compelling strategies in online marketing. But why are people so attracted to them and what makes a successful one? - [How Virtual Reality is Changing the Landscape of Marketing](https://bigwave.co.uk/blog/how-virtual-reality-is-changing-the-landscape-of-marketing/): Virtual reality (VR) is taking the technological world by storm through gaming, TV & Film, and now, social media and marketing. It is a sophisticated form of immersive technology that… - [iBeacons- The New Era](https://bigwave.co.uk/blog/ibeacons-the-new-era/): Image: apple.com Being dubbed as the new era of technology, iBeacons have the potential to revolutionise customer experience. The Apple-developed technology has the ability the send a message to a … - [In a digital world, is traditional marketing still relevant?](https://bigwave.co.uk/blog/in-a-digital-world-is-traditional-marketing-still-relevant/): In a marketing world where everyone seems to be advocating digital media as the way forward, traditional marketing methods such as direct sales, TV, radio and print advertising may seem… - [Increase your brand awareness with Spotify](https://bigwave.co.uk/blog/increase-your-brand-awareness-with-spotify/): Thanks to Spotify, audio ads are now easy and cost-effective. But can Spotify ads really help you engage with your audience and raise brand awareness? - [Increasing and sustaining your social media presence](https://bigwave.co.uk/blog/increasing-and-sustaining-your-social-media-presence/): When social media is used properly it is  a fantastic marketing tool, however there seems to be a misconception that it is a 'quick-fix' solution for building up new business.… - [Increasing customer retention with automated customer journeys](https://bigwave.co.uk/blog/increasing-customer-retention-with-automation/): The COVID-19 pandemic has had a massive impact on businesses across all sectors and specialities. Not only has it transformed the way businesses must operate in order to survive, but… - [Increasing physical activity levels during challenging times](https://bigwave.co.uk/blog/childrens-activity-levels-down-but-many-embrace-new-opportunities/): The latest results are in from the Active Lives Children and Young People Survey by Sport England, and it has revealed many interesting findings. Key points include teenage boys’ physical… - [Internship at Bigwave Media](https://bigwave.co.uk/blog/internship-at-big-wave-media/): Over the past 10 weeks, University of the West of England student Sam Forman has completed a summer internship with us. We asked him to write about his experience at… - [Introducing Rich Cards and their impact on SEO](https://bigwave.co.uk/blog/introducing-rich-cards-and-their-impact-on-seo/): What are the implications of Google's new Rich Cards for search engine optimisation and the mobile revolution that is happening at the moment. - [Introducing Twitter Polls](https://bigwave.co.uk/blog/introducing-twitter-polls/): Receiving feedback from consumers on  Twitter  has previously been fixed through tweeting 'RT for Yes Fav for No' or tracking hashtags- But these seem a little off centre as it… - [Inverclyde Leisure appoints Bigwave media](https://bigwave.co.uk/blog/inverclyde-leisure-appoints-bigwave-media/): Inverclyde Leisure has appointed leisure marketing agency, Bigwave Media, on a five-year contract. - [Investment in Creative Industries - Report & BBC Spotlight](https://bigwave.co.uk/blog/investment-in-creative-industries-report-bbc-spotlight/): A report has been published by the Creative Industries Policy & Evidence Centre and The Centre for Intermedia and Creative Technology (CICT) at the University of Exeter. It highlights the… - [Is building a website, like building a garden?](https://bigwave.co.uk/blog/is-building-a-website-like-building-a-garden/): This week we asked Senior Digital Project Manager, Aaron Brooks to write about project managing website builds. Aaron is responsible for planning and managing web builds here at Bigwave media,… - [Is Meta still an ethical and responsible marketing option?](https://bigwave.co.uk/blog/is-meta-still-an-ethical-and-responsible-marketing-option/): Is Meta still an ethical and responsible marketing option? It’s fair to say that balancing ethics with marketing effectiveness has never been more challenging. When you’re chasing results, and client success sits at the top your list of priorities, it’s not always straightforward to choose which… - [Is printed marketing still relevant? (Hint: yes!)](https://bigwave.co.uk/blog/is-printed-marketing-still-relevant-hint-yes/): Social media, apps, banner ads, search engines – the internet brings a new dimension to the world of advertising. But does it spell disaster for one of the world’s oldest… - [Is reputation a ranking factor on Google?](https://bigwave.co.uk/blog/is-reputation-a-ranking-factor-on-google/): Once an ignorant SEOist, our Content Manager Beth Markey discovered that YES, reputation does play its role in ranking. Mind=blown - [Is Social Media becoming part of your personality?](https://bigwave.co.uk/blog/is-social-media-becoming-part-of-your-personality/): Did you know that 72% of all internet users have some link to social media? It wasn't long ago that people were picking up newspapers instead of iPads, Walkman's instead… - [Is social media replacing traditional customer service?](https://bigwave.co.uk/blog/is-social-media-replacing-traditional-customer-service/): Social media has changed the way we interact with everything, including how we interact with businesses. How is customer service affected? - [Is the future of marketing agile?](https://bigwave.co.uk/blog/is-the-future-of-marketing-agile/): The aim of Agile Marketing is to improve the speed and responsiveness of the main marketing function. This is a move towards a more reactive approach to marketing with the… - [Is your non-profit missing out on £84,000 of Google Grants?](https://bigwave.co.uk/blog/is-your-non-profit-missing-out-on-84000-of-google-grants/): Understand what the Google non-profit grants programme is, whether your non-profit organisation qualifies for it and how to apply in this handy blog post. - [Is your website ready for enforcement of the EU Cookie Law?](https://bigwave.co.uk/blog/is-your-website-ready-for-enforcement-of-the-eu-cookie-law/): What is the Cookie Law? The EU's Privacy and Communications Directive, more commonly known as the Cookie Law, came into effect on 26 May, 2011. However, the ICO (Information Commissioners… - [Is Your Website Ready for Google's Mobileageddon ?](https://bigwave.co.uk/blog/is-your-website-ready-for-googles-mobileageddon/): After a long wait, Google has finally confirmed that by the end of 2017, they will be switching their crawlers to mobile first indexing. - [It’s Official, Bigwave Marketing Has Been Named ‘Best Place to Work’ in the South West!](https://bigwave.co.uk/blog/its-official-bigwave-marketing-has-been-named-best-place-to-work-in-the-south-west/): Our digital growth agency scooped the Best Place to Work award at the Western Morning News Business Awards 2022 . The judges were interested to hear “how the company establishes… - [Joel Bowman: My Bigwave Experience](https://bigwave.co.uk/blog/joel-bowman-my-big-wave-experience/): Joel Bowman joined Bigwave Media in June 2012 after moving to the UK with his wife Melissa. Here Joel explains what it was like to enter the UK job market… - [Join Bigwave in Helping Reverse Our Climate Crisis](https://bigwave.co.uk/blog/join-bigwave-in-helping-reverse-our-climate-crisis/): Bigwave Marketing has come up with a new print initiative that provides our team and clients with the opportunity to help the environment. Bigwave is a full-service creative marketing agency… - [Join Bigwave's Mission to Plant Trees](https://bigwave.co.uk/blog/join-bigwaves-mission-to-plant-trees/): Bigwave Marketing has come up with a new print initiative that provides our team and clients with the opportunity to help the environment. Bigwave is a full-service creative marketing agency… - [Join Torbay's first Creative Hackathon!](https://bigwave.co.uk/blog/join-the-torbays-first-creative-hackathon/): Creatives, designers and writers are being asked to rise to the challenge and create a blueprint for the future of creativity in Torbay. To support the growth of the Creative… - [Launch of Nationwide campaign to recognise and promote Leisure & Cultural Trusts](https://bigwave.co.uk/blog/launch-of-nationwide-campaign-to-recognise-and-promote-leisure-and-cultural-trusts/): The ‘Key to Health and Happiness’ campaign is a nationwide effort brought to you by Community Leisure UK and powered by Bigwave marketing. - [Launch of Sector First Digital Marketing Coaching Programme](https://bigwave.co.uk/blog/launch-of-sector-first-digital-marketing-coaching-programme/): CIMSPA (the Chartered Institute for the Management of Sport and Physical Activity) has collaborated with Bigwave Marketing to launch a digital marketing coaching programme geared to sport & physical activity.… - [LinkedIn Polls and the Wonder Lab](https://bigwave.co.uk/blog/linkedin-polls-and-the-wonder-lab/): LinkedIn Group Polls rolls out this week and looks to be a great addition to the Group setup by allowing moderators the ability to ask members questions through a nifty… - [Make them Stick – how to reduce your bounce rate](https://bigwave.co.uk/blog/make-them-stick-how-to-reduce-your-bounce-rate/): Improve the stay of your website visitors and keep them interested using these handy tips - [Marketers Are Going Back to Traditional Advertising - Here's Why](https://bigwave.co.uk/blog/marketers-are-going-back-to-traditional-advertising-heres-why/): Digital marketing has been the dominant marketing method for the last few years since new-age social media channels like Instagram and TikTok have been widely used. The 28 th Edition… - [Marketing agency expands with local acquisition](https://bigwave.co.uk/blog/marketing-agency-expands-with-local-acquisition/): Bigwave Media, an Exeter based full service marketing agency, has announced the acquisition of Digibug, an Exeter based design and digital agency. Digibug will be integrated into Bigwave Media, bringing… - [Marketing on Instagram](https://bigwave.co.uk/blog/marketing-on-instagram/): With over 400 million monthly active users and 2.5 billion likes daily, its no wonder why  Instagram  introduced sponsored photos and videos onto their stream. The sponsored posts was first… - [Marketing the reopening of Leisure & Cultural Facilities](https://bigwave.co.uk/blog/marketing-the-reopening-of-leisure-and-cultural-facilities/): With potential reopenings looming, gearing up to market your leisure/cultural facilities needs to be underway. Find out where to start and get free tools. - [Marketing to Every Audience](https://bigwave.co.uk/blog/marketing-to-every-audience/): How to Target Your Leisure Campaign and Which Tools to Use With a wide range of marketing methods available it can be difficult to choose which method is best to… - [Metaverse: Marketing in a Virtual Universe](https://bigwave.co.uk/blog/metaverse-marketing-in-a-virtual-universe/): The future of digital has arrived. In an attempt to transition from controversies, the parent company of Facebook have changed their name to Meta. However, its subsidiary platforms, Facebook, Instagram,… - [Mindful marketing: psychology tips for a successful marketing strategy](https://bigwave.co.uk/blog/psychology-tips-for-a-successful-marketing-strategy/): How can the scientific study of human behaviour tell us how to boost marketing strategies and position ourselves our potential customers’ good books? - [My Placement Year at Bigwave media](https://bigwave.co.uk/blog/my-placement-year-at-bigwave-media/): My name is  Rosie  and I have spent my university placement year at  Bigwave media , as a Junior Digital Account Manager. Whilst studying towards a Marketing degree at Plymouth University,… - [Near Field Communication](https://bigwave.co.uk/blog/near-field-communication/): Contactless Payments have been with us for a while. Barclaycard has had the  feature  since 2008 and you don't even need to ride a roller coaster to work to use… - [Need to Know: The 5 W's of Analytics](https://bigwave.co.uk/blog/need-to-know-the-5-ws-of-analytics/): For this quarter's blog series, we're diving into Analytics. Historically, analytics goes way back. In 1785, William Playfair came up with the bar chart, which is a basic but widely… - [New ambitions set at the 2018 ukactive National Summit](https://bigwave.co.uk/blog/new-ambitions-set-at-the-2018-ukactive-national-summit/): On September 12 th , members of Team Bigwave attended the ukactive National Summit. The theme was physical activity – a social solution. Their aim was to continue to leverage… - [New Childcare Website Goes Live](https://bigwave.co.uk/blog/new-childcare-website-goes-live/): We have just gone live with another website developed for the childcare industry.  Munchkins Day Nursery  in Exeter provides a friendly and welcoming learning environment for children of local working… - [New data laws are coming and they affect you](https://bigwave.co.uk/blog/new-data-laws-are-coming-and-they-affect-you/): We have great news for anyone who’s ever posted anything embarrassing online. New proposed ‘right to be forgotten’ data laws could be the much-needed antidote to your online woes. The… - [No two businesses are the same. You don't need the same website as everyone else.](https://bigwave.co.uk/blog/no-two-businesses-are-the-same-you-dont-need-the-same-website-as-everyone-else/): Like it or not, your presence on the internet is incredibly important. Many people spend their time on the internet looking for products or services, browsing blogs, watching entertainment channels,… - [Olympic Torch arrives at Bigwave Media + what's it like to be a Torch Bearer?](https://bigwave.co.uk/blog/olympic-torch-arrives-at-big-wave-media-whats-it-like-to-be-a-torch-bearer/): Ashley Petrons, Account Manager at Bigwave Media shares how she came to be a Torch Bearer and what the experience was like (we took the opportunity to get a team… - [Online vs. Offline Marketing: Why Combining the Two is Effective for Businesses](https://bigwave.co.uk/blog/online-vs-offline-marketing-why-combining-the-two-is-effective-for-businesses/): In this blog, we discuss the difference between online and offline marketing (also known as digital and traditional), along with both their advantages and disadvantages, as well as marketing strategies… - [Our SEO Executive discusses her career, interests and role at Bigwave](https://bigwave.co.uk/blog/our-seo-executive-discusses-her-career-interests-and-role-at-bigwave/): Ekaterina Vasileva is the SEO Executive here at Bigwave media. When she’s not boosting website search rankings, she’s playing acoustic guitar or exploring the Devonshire beaches with her dachshund Louis.… - [Pinterest: of interest to the leisure industry?](https://bigwave.co.uk/blog/pinterest-of-interest-to-the-leisure-industry/): Pinterest is a new social network which allows users to post ('pin') groups of their favourite images from across the web on online 'pinboards'. After surpassing 10 million users in… - [Placement at Bigwave Media](https://bigwave.co.uk/blog/placement-at-big-wave-media/): My name is Helen, and I am currently on a 2 week placement with Bigwave Media working within Digital team. I graduated in 2013 from Cardiff University with an English… - [PR Key Calendar Dates April - June 2017](https://bigwave.co.uk/blog/pr-key-calendar-dates-april-june-2017/):   In order for campaigns to remain current, it can be useful to base your ideas around significant events taking place throughout the year. We advise clients to start preparing… - [PR Key Calendar Dates December - January 2016](https://bigwave.co.uk/blog/pr-key-calendar-dates-december-january-2016/): In order for campaigns to remain current, it can be useful to base your ideas around significant events taking place throughout 2016. We advise clients to start preparing for campaigns… - [PR Key Calendar Dates February - March 2017](https://bigwave.co.uk/blog/pr-key-calendar-dates-february-march-2017/): In order for campaigns to remain current, it can be useful to base your ideas around significant events taking place throughout the year. We advise clients to start preparing for… - [PR Key Calendar Dates January - March 2016](https://bigwave.co.uk/blog/pr-key-calendar-dates-january-march-2016/): In order for campaigns to remain current, it can often be useful to base your ideas around significant events taking place throughout the year. We advise clients to start preparing… - [PR Key Calendar Dates June - August 2016](https://bigwave.co.uk/blog/pr-key-calendar-dates-june-august-2016/): In order for campaigns to remain current, it can be useful to base your ideas around significant events taking place throughout the year. We advise clients to start preparing for… - [PR Key Calendar Dates March- May 2016](https://bigwave.co.uk/blog/pr-key-calendar-dates-march-may-2016/): In order for campaigns to remain current, it can often be useful to base your ideas around significant events taking place throughout the year. We advise clients to start preparing… - [PR Key Calendar Dates September - November 2016](https://bigwave.co.uk/blog/pr-key-calendar-dates-september-november-2016/): In order for campaigns to remain current, it can be useful to base your ideas around significant events taking place throughout January 2016. We advise clients to start preparing for… - [Proofhub - your online proofing tool](https://bigwave.co.uk/blog/proofhub-your-online-proofing-tool/): Client surveys and insightful comments highlighted the amendment process as an area clients would like us to work on to improve. We have listened to client feedback and developed a… - [Pushing marketing boundaries - our presentation at the FitPro conference](https://bigwave.co.uk/blog/pushing-marketing-boundaries-our-presentation-at-the-fitpro-conference/): 'Pushing marketing boundaries' looks at digital marketing in the health and fitness/leisure industry. It should be of interest to personal trainers, facility managers and sales staff looking for new marketing… - [QR Codes](https://bigwave.co.uk/blog/qr-codes/): We are very excited about QR codes and our clients are increasingly getting excited about them too! QR Codes (Quick Response) are mobile phone readable barcodes that have been big… - [Recruitment drive brings seven new staff to the Bigwave media team](https://bigwave.co.uk/blog/recruitment-drive-creates-seven-new-staff-for-leading-sw-creative-growth-agency/): After a successful recruitment drive, #teamBigwave has been joined by seven new full-time staff, including three apprentices. - [Reflections on homelessness from our St Petrock’s talk](https://bigwave.co.uk/blog/reflections-on-homelessness-from-our-st-petrocks-talk/): With homelessness in Exeter on the rise, we decided to make this the focus of our Christmas donation. St Petrock's were kind enough to come in and give a talk. - [RIP Direct Mail?](https://bigwave.co.uk/blog/rip-direct-mail/): As marketers, we see email as an integral part of campaign strategies. But should we forget about traditional direct mail? - [Roller-way the calories](https://bigwave.co.uk/blog/roller-way-the-calories/): It's a struggle for Bigwave Staff to remain physically active during the working week due to sedentary office roles (unless you count moving a mouse feverishly around a desk and… - [Search Intent: The Importance of Writing for Humans in an SEO World](https://bigwave.co.uk/blog/search-intent-writing-for-humans/): Search Engine Optimisation is often perceived as treading a fine line between writing for humans and writing for search engines like Google or Bing . Ten years ago, this was… - [Security Tips: Protecting Your Meta Business Account Against Hackers](https://bigwave.co.uk/blog/protecting-meta-business-account-hackers/): In today's digital landscape, where phishing and hacking techniques have become increasingly sophisticated, it is crucial for businesses to prioritise their security. At Bigwave, we have observed a rising trend… - [SEO horrors: tales of bad SEO advice](https://bigwave.co.uk/blog/seo-horrors-tales-of-bad-seo-advice/): In this month's instalment of #AskEkaterina, Kat reflects on some of the more horrifying SEO nightmares she's encountered. Strap in. It's going to be a haunting ride... - [SEO predictions for 2016](https://bigwave.co.uk/blog/seo-predictions-for-2016/): Accelerated Mobile Pages - improving speed and experience for mobile users. Over the last few years, Google has encouraged webmasters to provide a better, faster mobile experience for users. And… - [Seven steps leisure facilities can take to engage with customers using Twitter](https://bigwave.co.uk/blog/seven-steps-leisure-facilities-can-take-to-engage-with-customers-using-twitter/): Just like Facebook, Twitter provides an ideal channel for leisure facilities to engage their current and potential customer base. Twitter is a micro message instant chat network that is growing… - [Should we target the over-50’s based on age alone?](https://bigwave.co.uk/blog/should-we-target-the-over-50s-based-on-age-alone/): "In a time of advanced health care and medicine, the over-50s are basically twenty-year-olds with an unfortunate age-stamp against them." - [Should you be using a marketing automation tool?](https://bigwave.co.uk/blog/should-you-be-using-a-marketing-automation-tool/): Marketing automation. Now considered a must-have for many modern marketing departments, but often misunderstood and overlooked. At Bigwave, we believe in taking the time to pause and get back to… - [Should you consider social media competitions? YES!](https://bigwave.co.uk/blog/should-you-consider-social-media-competitions-yes/): Competitions on Facebook, Twitter or Instagram regularly prove hugely successful for businesses. You’ve probably participated in a few yourself. But what is it that makes competitions on social media platforms… - [Six steps for leisure facilities to engage professionals on LinkedIn](https://bigwave.co.uk/blog/six-steps-for-leisure-facilities-to-engage-professionals-on-linkedin/): We find that LinkedIn is often overlooked by leisure facilities as a tool that can be used to engage their customer base. It is often thought that the social media… - [SMO: What It Is, How It Works, & Why It's Important](https://bigwave.co.uk/blog/smo-what-it-is-how-it-works-why-its-important/): Anyone with a brand, business or project will know that social media is a crucial part of marketing strategies. Social media helps businesses connect with potential and current customers, build… - [Social Media Image Sizes](https://bigwave.co.uk/blog/social-media-image-sizes/): Social media platforms are forever changing their recommended images sizes and formats of artwork, so to ensure a fine finish, we’ve created a round up. - [Souks, fezzes and sporting conversations at SIBEC Europe](https://bigwave.co.uk/blog/souks-fezzes-and-sporting-conversations-at-sibec-europe/): Directors Simon and Tom headed to Morocco for this year’s exciting SIBEC event - [Spring in our Steps](https://bigwave.co.uk/blog/spring-in-our-steps/): We've just recovered from a busy month here at Bigwave - gearing up for the challenges ahead and putting our charitable efforts into practice! Graphic Designer, Joseba Altuna faced the… - [Target adult non-swimmers with free analysis of your market](https://bigwave.co.uk/blog/target-adult-non-swimmers-with-free-analysis-of-your-market/): Following recent news reports and with the launch of the Bigsplash campaign to get adults swimming Bigwave Media is offering ' Big Solution ' leisure clients free adult non-swimmer analysis… - [Team Bigwave gets active for National Fitness Day](https://bigwave.co.uk/blog/team-bigwave-gets-active-for-national-fitness-day/): Wednesday 26 th September was National Fitness Day. It was a chance for the nation to get active and this included Team Bigwave, who displayed their steely muscles and quirky… - [Team Bigwave take on a Summer of Fitness](https://bigwave.co.uk/blog/team-big-wave-take-on-a-summer-of-fitness/): As you may be aware from our relentless tweeting and pleading, team Bigwave Media took part in the 15th Michelmore's 5K Charity Run on Tuesday 10 th  June. The sun… - [Teignbridge Council and Bigwave Media - Olympic Case Study](https://bigwave.co.uk/blog/teignbridge-council-and-big-wave-media-olympic-case-study/): One of the challenges our team have had to face this year is creating Olympic themed marketing materials, without encroaching on the Olympic branding guidelines. To protect the value of… - [The 'This Girl Can' Effect](https://bigwave.co.uk/blog/the-this-girl-can-effect/): The  This Girl Can  campaign was first launched in January and has since made waves across the nation, gaining support from a host of social influencers and garnering more than… - [The 10 Types of Traditional Marketing Methods to Implement](https://bigwave.co.uk/blog/the-10-types-of-traditional-marketing-methods-to-implement/): Although digital marketing is on the rise, that does not mean that traditional marketing methods have been disregarded. It is often important to go back to basics for an effective… - [The 5 most memorable marketing campaigns of 2019](https://bigwave.co.uk/blog/the-5-most-memorable-marketing-campaigns-of-2019/): From chocolate bars to record-breaking vegan pastries, here are our favourite marketing campaigns from 2019. - [The 52nd Super Bowl - one of the biggest marketing events of the year](https://bigwave.co.uk/blog/the-52nd-super-bowl-one-of-the-biggest-marketing-events-of-the-year/): The Super Bowl is considered as one of the biggest sport events of the year in America and promotes some extraordinary advertisement around the event. - [The 7 deadly sins of copywriting](https://bigwave.co.uk/blog/the-7-deadly-sins-of-copywriting/): With Halloween fast approaching, our Content Manager, Amelia, tells the tale of 7 deadly sins that will drag your writing straight down to hell. Spooky! - [The 9 most memorable marketing campaigns of 2018](https://bigwave.co.uk/blog/the-9-most-memorable-marketing-campaigns-of-2018/): Bigwave's Digital Intern, Adrian, discusses the marketing campaigns that have stuck in his head over and above all others in 2018. - [The Art of Content Optimisation](https://bigwave.co.uk/blog/the-art-of-content-optimisation/): Content marketing should be at the forefront of every business's strategy. It's not enough to produce great content; businesses need to produce relevant, targeted, and engaging content that speaks to… - [The benefits of Facebook advertising and the 7 rules](https://bigwave.co.uk/blog/the-benefits-of-facebook-advertising-and-the-7-rules/): What is Facebook advertising? Advertising campaigns can be run on Facebook using a pay-per-click (PPC) model. Facebook campaigns offer a highly effective way to boost your profile, increase page likes,… - [The best industry April fool’s pranks in 2017](https://bigwave.co.uk/blog/the-best-industry-april-fools-pranks-in-2017/): April Fools is traditionally a day where the tricksters come out to play. So it’s great when fun-loving companies mastermind totally bonkers ideas to grab the attention of an audience.… - [The Big Topic: Analytics](https://bigwave.co.uk/blog/the-big-topic-analytics/): Analytics are a highly important aspect for businesses nowadays, especially in most recent years as technology has improved and become more accessible. Over the past couple of months, we have… - [The BIG topic: Brand](https://bigwave.co.uk/blog/big-topic-brand/): Branding is at the core of every business, whether you’re a small startup or a huge corporation. Because of this, branding and brand design is at the forefront of most… - [The BIG Topic: Conversion](https://bigwave.co.uk/blog/the-big-topic-conversion/): Conversions are the core reason businesses make money, no matter if you are a small or large company. Conversions are what generate leads and sales. It doesn’t matter if your… - [The BIG Topic: Engagement](https://bigwave.co.uk/blog/big-topic-engagement-marketing/): This quarter we have been discussing the topic of customer engagement across a range of marketing platforms and why it plays a pivotal role in marketing across all interactive channels… - [The BIG Topic: Optimisation](https://bigwave.co.uk/blog/the-big-topic-optimisation/): Over the last quarter, we have been studying optimisation and why it’s such a powerful element within the marketing world. This blog will give you the opportunity to catch up… - [The BIG Topic: Print](https://bigwave.co.uk/blog/the-big-topic-print/): The digital landscape has consumed us, and we discussed the ever-evolving world of virtual in our last blog series . So, for this series, we decided to go back and… - [The BIG Topic: Traditional Marketing](https://bigwave.co.uk/blog/the-big-topic-traditional-marketing/): Over the last quarter, we have been exploring traditional marketing and looking at how it still has a powerful stance in the world of marketing. Did you miss our blogs?… - [The BIG Topic: Virtual](https://bigwave.co.uk/blog/the-big-topic-virtual/): We are living in a digital era that is continuously evolving. Virtual technology is part of our day-to-day routine, whether it's through work, social media, or gaming. Over the past… - [The Bigwave Business Games are coming to Plymouth!](https://bigwave.co.uk/blog/the-bigwave-business-games-are-coming-to-plymouth/): After ten years of success across Exeter, and for the first time this year Torquay, the games are heading to the Ocean City... - [The Bigwave Business Games come to a close for 2018](https://bigwave.co.uk/blog/the-bigwave-business-games-come-to-a-close-for-2018/): We just can't wait for next year! - [The Bigwave Business games kick off with Ten Pin Bowling](https://bigwave.co.uk/blog/the-bigwave-business-games-kick-off-with-ten-pin-bowling/): The 2018 Bigwave Business Games are off! The teams began the competition with a gung-ho game of Ten Pin Bowling. - [The Bigwave Business Games Return To Plymouth!](https://bigwave.co.uk/blog/the-bigwave-business-games-return-to-plymouth/): Southwest creative growth agency, Bigwave Marketing, has announced the return of the Plymouth Bigwave Business Games. The business community event was put on hold during the pandemic but will make… - [The Biscuit Elections - staff training with a difference](https://bigwave.co.uk/blog/the-biscuit-elections-staff-training-with-a-difference/): Our second hack event merged the world of politics with the biscuit industry and culminated in the Biscuit Elections. A unique fusion, but a fun one! Staff across the  design… - [The changing face of beauty marketing](https://bigwave.co.uk/blog/the-changing-face-of-beauty-marketing/): Bigwave media intern, Freya Insoll, looks at the unparalleled evolution of the beauty industry - [The Changing Face of Christmas Campaigns](https://bigwave.co.uk/blog/the-changing-face-of-christmas-campaigns/): With the first televised John Lewis Christmas advert being broadcast only 6 years ago, it's hard to believe that what is now considered to be one of the UK's most… - [The Complete Guide to Marketing Optimisation](https://bigwave.co.uk/blog/the-complete-guide-to-marketing-optimisation/): To help with business success and marketing campaigns, marketing optimisation is worth investing time and effort in to make the most out of your digital profile. In this blog, we… - [The definitive #TeamBigwave Exeter pub guide](https://bigwave.co.uk/blog/the-definitive-teambigwave-exeter-pub-guide/): We’re a sociable bunch. We thought we’d compile a list of our favourite pubs in Exeter and set it out so that it can be followed as our dream pub crawl. - [The Explosion of Wearable Technology](https://bigwave.co.uk/blog/the-explosion-of-wearable-technology/): We like to keep a finger on the pulse of the latest marketing innovations. This week we look at the rise and rise of wearable technology. - [The five steps to creating a marketing campaign](https://bigwave.co.uk/blog/the-five-steps-to-creating-a-marketing-campaign/): Creating an engaging marketing campaign has a number of benefits for your organisation. - [The Google January 2020 core update is live. Here’s why you should pay attention.](https://bigwave.co.uk/blog/the-google-january-2020-core-update-is-live-here-is-why-you-should-pay-attention/): Google recently announced an update that changes what desktop searches look like. How does this affect your websites SERPs - and why should you care? - [The Impacts Of AI On Social Media Marketing](https://bigwave.co.uk/blog/impacts-ai-social-media-marketing/): Whether small or large, businesses need a targeted approach to consumers. Using demographics gives you a head start in understanding your market. - [The importance of checking your web forms](https://bigwave.co.uk/blog/the-importance-of-checking-your-web-forms/): Customers are the lynchpin of every business. They buy your products, spread happy thoughts and provide necessary feedback on your services. For that reason, it’s important to cultivate your relationship… - [The importance of keeping up with browser technology (and how it's actually really easy)](https://bigwave.co.uk/blog/the-importance-of-keeping-up-with-browser-technology-and-how-its-actually-really-easy/): Occasionally you'll find someone who uses Internet Explorer 8 (IE8) as their standard web browser. The most recent version, however, is IE11 - making IE8 now 6 years old. To… - [The Importance of Print Marketing](https://bigwave.co.uk/blog/the-importance-of-print-marketing/): Though it's been around for decades, print marketing is still one of the most effective ways to reach your target audience. However, with the evolution of social media and technology,… - [The Importance of your Website Design.](https://bigwave.co.uk/blog/the-importance-of-your-website-design/): Having an impressive website design that portrays your brand is key. - [The key to a healthier marketing campaign for leisure](https://bigwave.co.uk/blog/the-key-to-a-healthier-marketing-campaign-for-leisure/): Are you flexing your marketing muscles properly? - [The many faces of Facebook: How has the platform changed?](https://bigwave.co.uk/blog/the-many-faces-of-facebook-how-has-the-platform-changed/): On February 4th, 2019, the first iteration of the ubiquitous social media giant, Facebook turned fifteen years old. Bigwave media examines Facebook's 'timeline', from Harvard to global phenomenon. - [The Power of Networking](https://bigwave.co.uk/blog/the-power-of-networking-2/): Building connections with the right people in your industry is an important concept when understanding the role of networking. Networking works in many different ways, locations, and situations. In this… - [The Power of Networking](https://bigwave.co.uk/blog/the-power-of-networking/): Despite the rise of digital marketing, traditional marketing methods are still valuable, and one of the longest-running traditional methods is network marketing. In this blog, we look at what network… - [The Power of Team Building](https://bigwave.co.uk/blog/the-power-of-team-building/): With this year's  Exeter Business Games  (Bigwave's answer to the Olympics) now over until next year, we're taking the opportunity to reflect on the value of corporate team building. We… - [The Ultimate #TeamBigwave Back to Uni Guide](https://bigwave.co.uk/blog/the-ultimate-teambigwave-back-to-uni-guide/): With the start of a new academic year, we wanted to pass on a bit of advice for students going back to Uni, from those who have been there and done it. - [The Ultimate Google Ads Guide 2022](https://bigwave.co.uk/blog/the-ultimate-google-ads-guide/): Most people rely on Google to find the information they need. Gemma Ross explains how to grab potential customers by using well-optimised Google Ads. - [The Ultimate Guide to Analytics 2022 ](https://bigwave.co.uk/blog/the-ultimate-guide-to-analytics-2022/): In this guide, we discuss the ins and outs of analytics to help propel your business’s growth in 2022. Data is now more accessible than ever, and not only that,… - [The Ultimate Guide to Business Branding 2022](https://bigwave.co.uk/blog/the-ultimate-guide-to-business-branding/): Branding. It’s one of the biggest aspects of the success of any company, particularly when you’re trying to market and sell products and services. Making a lasting impression on your… - [The Ultimate Guide to Virtual Marketing  ](https://bigwave.co.uk/blog/the-ultimate-guide-to-virtual-marketing/): Virtual marketing presents new and greater opportunities for brands. Marketing is an essential part of brand building and exposure, as it drives customers to your business. The way marketers work… - [Then vs. Now: The History of Traditional Marketing](https://bigwave.co.uk/blog/the-history-of-traditional-marketing/): The marketing industry has experienced significant development throughout the years. From the emergence of new media and mass communication to the introduction of the Printing Press centuries ago, advertising and… - [Ticket system keeps track of web amends](https://bigwave.co.uk/blog/ticket-system-keeps-track-of-web-amends/): Across May we will be officially rolling out our new website support ticketing system. This will help us address client website amends and development requests more effectively and efficiently. Here… - [Tips for livening up engagement on your gym website](https://bigwave.co.uk/blog/tips-for-livening-up-engagement-on-your-gym-website/): Most people visit online stores and businesses with one purpose – to browse goods and services. Leisure facilities are a little different. They serve the community in myriad of ways.… - [Tips to Boost Social Media Engagement](https://bigwave.co.uk/blog/tips-to-boost-social-media-engagement/): ‘Engagement’ is a term that involves the interactivity of an online user and content to produce measurable analytics, for example, likes, comments, and shares on social media. Every time someone… - [Top Hacks to Optimise Marketing Campaigns & Attract Customers](https://bigwave.co.uk/blog/top-hacks-to-optimise-marketing-campaigns-attract-customers/): A marketing campaign is a plan or strategy designed to achieve specific marketing goals or objectives. Typically, marketing campaigns are launched to promote a new product, service, or initiative, but… - [Top Secrets to Creating High-Quality Prints for Marketing](https://bigwave.co.uk/blog/top-secrets-to-creating-high-quality-prints-for-marketing/): Print marketing is still highly valued, with materials acting as tangible objects that your customers can keep forever. Creating eye-catching and abstract designs is all well and good, but if… - [Top things to do in Torquay](https://bigwave.co.uk/blog/top-things-to-do-in-torquay/): A bustling town with over 10 beaches, Torquay is part of the stunning English Riviera. It is jam-packed with exciting things to do - [Top tips for a successful Facebook advertising campaign](https://bigwave.co.uk/blog/top-tips-for-a-successful-facebook-advertising-campaign/): You’ve decided to try your hand at advertising on Facebook? Great! Facebook is an effective and intuitive platform on which to advertise your product or service which we highly recommend… - [Tried & Tested Ways That'll Boost TikTok Engagement](https://bigwave.co.uk/blog/tried-tested-ways-thatll-boost-tiktok-engagement/): TikTok is like other social media platforms that allow you to like, comment and share content, but this platform focuses on video. TikTok has a unique algorithm that allows most… - [Twitter Introduces Keyword Targeting](https://bigwave.co.uk/blog/twitter-introduces-keyword-targeting/): Social networks are constantly looking for ways to monetize their sites without needing to pass charges on to their users. For most, the majority of their income comes from brands… - [UK trust members smash ‘Road to Tokyo’ challenge](https://bigwave.co.uk/blog/uk-trust-members-smash-road-to-tokyo-challenge/): Members from UK leisure and cultural trusts have stepped up and logged an impressive 21.5million steps in a ‘Road to Tokyo’ challenge, as part of a free initiative from leisure… - [Using AI for Data-Driven Marketing Strategies](https://bigwave.co.uk/blog/using-data-driven-marketing-strategies/): Whether small or large, businesses need a targeted approach to consumers. Using demographics gives you a head start in understanding your market. - [Virtual Employees and the Benefits of Hiring One](https://bigwave.co.uk/blog/virtual-employees-and-the-benefits-of-hiring-one/): Have you heard about virtual employees and wondered what they are? Virtual employees are similar to freelancers, who operate remotely, whether at home, in an office of their own or… - [Virtual Events: Are They Worth It?](https://bigwave.co.uk/blog/virtual-events-are-they-worth-it/): The Covid-19 pandemic messed with many businesses' event strategies, forcing them to turn to the digital world to try and provide people with an event experience good enough for them… - [Volunteering at the England Rugby World Cup 2015](https://bigwave.co.uk/blog/volunteering-at-the-england-rugby-world-cup-2015/): Bigwave's very own Erika Smith volunteered at the Rugby World Cup 2015, she details her intriguing experience below: My England 2015 Rugby World Cup journey began almost 18 months ago… - [Ways to Use Social Media to Drive Users Down the Sales Funnel](https://bigwave.co.uk/blog/ways-to-use-social-media-to-drive-users-down-the-sales-funnel/): Social media platforms have taken over the world. They are no longer predominantly used for socialising and communication, but for our working lives too. Over 3.6 billion of us use… - [Ways to Use Visual Content to Boost UX and Conversions](https://bigwave.co.uk/blog/ways-to-use-visual-content-to-boost-ux-and-conversions/): We live in a world where visuals are essential for presentation and communication. Without visual appeal, it's hard to get noticed. Visuals aren’t just there to look aesthetically pleasing, they… - [We did it! Team Bigwave finish RockSolid 2015](https://bigwave.co.uk/blog/we-did-it-team-bigwave-finish-rocksolid-2015/): Laura Rogers (Digital Account Executive), Rebecca Cooper (Account Manager), Simon Beer (Digital Director), Luke Stone (Account Manager), Kelly Pritchard (Senior Account Manager), Justin Peppin (Senior Designer), Dan Tofield (Studio Manager),… - [We're putting PPC term to rest in favour of Paid media](https://bigwave.co.uk/blog/why-bigwave-media-is-putting-ppc-term-to-rest-in-favour-of-paid-media-term-to-rest-in-favour-of-paid-media/): Bigwave media's newly-signatured 'Paid Media Manager', Gemma Ross, explains why... - [WeAre8 Advertising Guide 2025](https://bigwave.co.uk/blog/we-are-8-advertising-guide/): Discover the pros and cons of WeAre8 Ads, an innovative platform offering 95% ad engagement, user rewards, and ethical advertising. Learn why it’s a game-changer for brands and socially conscious consumers. - [WEBINAR: Create a social media strategy in 5 steps](https://bigwave.co.uk/blog/webinar-create-a-social-media-strategy-in-5-steps/): Join us as we unveil the secret to social media success - [WEBINAR: the basics behind great SEO](https://bigwave.co.uk/blog/webinar-the-basics-behind-great-seo/): Does your SEO need some TLC? - [What Are the Ethical Issues of AI Marketing?](https://bigwave.co.uk/blog/what-ethical-issues-ai-marketing/): Whether small or large, businesses need a targeted approach to consumers. Using demographics gives you a head start in understanding your market. - [What does changing your logo mean for your brand?](https://bigwave.co.uk/blog/what-does-changing-your-logo-mean-for-your-brand/): A strong logo can have a huge impact on your business. It’s likely that your logo will need to evolve with the evolution of your company. This is particularly true… - [What is a chatbot and why might my business need it?](https://bigwave.co.uk/blog/what-is-a-chatbot-and-why-might-my-business-need-it/): Chatbots can support your business and facilitate exponential growth. Depending on your industry a chatbot can have different purposes and benefits. - [What is Content Marketing?](https://bigwave.co.uk/blog/what-is-content-marketing/): The phrase content marketing is not new; however as marketing has developed, the methods it encompasses have multiplied.  In basic terms, content marketing is the art of driving profitable action… - [What is EAT? Understanding EAT and how you can establish it.](https://bigwave.co.uk/blog/what-is-eat/): What is E-A-T ? E-A-T  is short  for  e xpertise ,  authoritativeness,   and  trustworthiness .  Google uses these factors to  ascertain how much it can trust your site and… - [What is GEO? 3 Reasons Why it Matters to Marketers in 2025](https://bigwave.co.uk/blog/what-is-geo/): Have you heard? SEO is evolving. You may have seen the term GEO popping up – meet Generative Engine Optimisation. - [What is neuromarketing?](https://bigwave.co.uk/blog/what-is-neuromarketing/): Neuromarketing is touted as the next big thing to dominate the marketing scene. But what exactly is it? The marketer's holy grail or simple pseudoscience? - [What is Search Engine Optimisation (SEO) and why your website needs it](https://bigwave.co.uk/blog/what-is-search-engine-optimisation-seo-and-why-your-website-needs-it/): Search engine optimisation (SEO) packages from Bigwave Media Having a great website is not a process of 'build it and they will come'. If you want new customers you'll want… - [What is your marketing spirit animal?](https://bigwave.co.uk/blog/what-is-your-marketing-spirit-animal/): Are you a social media sloth? A courageous content cheetah? Find out which marketing spirit animal best represents you... - [What should you dress up as for Halloween based on your marketing persona?](https://bigwave.co.uk/blog/marketing-persona-halloween-costumes/): Halloween's creeping up, and, if you're anything like us, you don't know what you're wearing yet. Take our quiz to find out what your costume should be! - [What to do in Devon over the holidays](https://bigwave.co.uk/blog/what-to-do-in-devon-over-the-holidays/): Being Devon based, there are tons of activities on our doorstop. If you are from our neck of the woods or holidaying near us, then here are… 7 FREE activities… - [What we’ve learned from Google Marketing Live 2018](https://bigwave.co.uk/blog/what-weve-learned-from-google-marketing-live-2018/): Our SEO Executive Ekaterina unpicks the wealth of information presented at Google Marketing Live 2018, in the first instalment of #AskEkaterina - [What's in the Google Cannes Lion Festival box?](https://bigwave.co.uk/blog/whats-in-the-google-cannes-lion-festival-box/): We had an exciting delivery from Google today. A box arrived via courier from LA. Exciting we thought! We became a Google Engage agency earlier this year and from time-to-time… - [Where is digital marketing going in 2013 and where had it been in 2012?](https://bigwave.co.uk/blog/where-is-digital-marketing-going-in-2013-and-where-had-it-been-in-2012/): Smartphones and tablet devices gave rise to a culture shift towards digital information and engagement in 2012. Over the past year the mobile and tablet have increasingly driven consumers to… - [Who was St Patrick?](https://bigwave.co.uk/blog/who-was-st-patrick/): Every March 17th, thousands of people don green attire, drink Guinness and celebrate the Patron Saint of Ireland. But who really was St Patrick? - [Why Advertising on TV is Still Relevant in 2022](https://bigwave.co.uk/blog/why-advertising-on-tv-is-still-relevant-in-2022/): There are more digital marketing channels available than ever, and with growing trends, there are always more being created. Because of this, it can often be recognized that traditional marketing… - [Why B2B companies shouldn’t dismiss social media as a viable form of marketing](https://bigwave.co.uk/blog/b2b-social-media-as-a-viable-form-of-marketing/): Having a very clear online presence is becoming an increasing demand for B2B companies... But why? - [Why do we care about Christmas adverts?](https://bigwave.co.uk/blog/why-do-we-care-about-christmas-adverts/): For most of the year, adverts are a nuisance. Why, then, do we suddenly develop a deep-seated love of them from November onwards? - [Why graphic design is more important than you think](https://bigwave.co.uk/blog/why-graphic-design-is-more-important-than-you-think/): The way your brand is displayed will have an impact on how it’ll be perceived by potential clients, but this isn't the only thing you need to consider. - [Why has the Gillette ad received such a bad reaction?](https://bigwave.co.uk/blog/why-has-the-gillette-ad-received-such-a-bad-reaction/): Sam Ratcliffe gives his opinion on Gillette's new campaign 'Best a Man Can Be'. - [Why is a good subject line so crucial in email marketing?](https://bigwave.co.uk/blog/why-is-a-good-subject-line-so-crucial-in-email-marketing/): Are you putting a lot of effort into your email content and getting no response from your audience? In that case, it may be worth having a look at your… - [Why is deaf awareness important?](https://bigwave.co.uk/blog/why-is-deaf-awareness-important/): A look into Kenneth's work experience week at Bigwave media - [Why is it so important to put yourself in your customers' shoes?](https://bigwave.co.uk/blog/why-is-it-so-important-to-put-yourself-in-your-customers-shoes/): To ensure your customers endure beneficial experiences in the channels they cross, it is vital to view your services from their point of view. A customer's perception of your business… - [Why is planning ahead so important in marketing?](https://bigwave.co.uk/blog/why-is-planning-ahead-so-important-in-marketing/): University of Exeter student, Freya Carr, is currently undertaking work experience at Bigwave Media. Here, she explains the importance of planning ahead when constructing a marketing strategy. Reassessing the needs… - [Why leisure facilities should use Social Media to engage with members](https://bigwave.co.uk/blog/why-leisure-facilities-should-use-social-media-to-engage-with-members/): There are many reasons why leisure facilities could be using social media to engage with  member bases online. The first is the sheer volume of present and potential members that… - [Why Website Optimisation is Essential](https://bigwave.co.uk/blog/why-website-optimisation-is-essential/): It’s important to spend time on website optimisation so that it’s easy for users to find your website and navigate it. Website optimisation will help you to improve business goals… - [Why your brand's public image matters now more than ever](https://bigwave.co.uk/blog/why-your-brands-public-image-matters-now-more-than-ever/): Your brand is far more than your name or logo alone. For modern consumers and customers, your brand is your reputation: a combination of all the associations customers make based… - [Why your business needs its own mobile app.](https://bigwave.co.uk/blog/why-your-business-needs-its-own-mobile-app/): With 2015 coming to an end, there's no doubt this year has changed the way we market to our customers. According to an  Ofcom report , smartphone users now spend… - [Will AI generated content replace human marketers and creatives?](https://bigwave.co.uk/blog/will-ai-generated-content-replace-human-marketers-and-creatives/): The question that always arises when AI is in the conversation is, “what will happen to us?”. This isn’t necessarily posed in an existential “will AI dominate the world?” kind of way, but in more of an “are our… - [Win and Survive during COVID-19](https://bigwave.co.uk/blog/win-and-surviving-during-covid-19/): In this unprecedented and confusing time, it's important to understand how to adapt and look at the new opportunities that this can bring to your business. - [Work Experience at Bigwave Media](https://bigwave.co.uk/blog/work-experience-at-big-wave-media/): This week, University of Exeter student Alice Clements has been gaining work experience with us. We asked her to write about how she found her time in our office: Fresh… - [X becomes a Google Display Placement](https://bigwave.co.uk/blog/x-becomes-google-display-placement/): Whether small or large, businesses need a targeted approach to consumers. Using demographics gives you a head start in understanding your market. - [You No Longer Need 25 Fans To Get A Custom Page URL](https://bigwave.co.uk/blog/you-no-longer-need-25-fans-to-get-a-custom-page-url/): Thanks to Chris Woods of  Q Social Media  for posting this,  you now no longer need 25 fans to get a custom Facebook URL . Great news!   - [YouTube: How to’s and best practices](https://bigwave.co.uk/blog/youtube-how-tos-and-best-practices/): YouTube is the second largest search engine in the world and has over 2 billion users. But how can businesses use YouTube to reach potential customers? ## Careers - [Content Creator](https://bigwave.co.uk/blog/careers/content-creator/): Crafting compelling content that connects, converts and captivates clients? Find out if this job is for you! - [Digital Marketing - Paid Media Manager](https://bigwave.co.uk/blog/careers/digital-marketing-paid-media-manager/): Already know paid media is more than clicks and impressions? Find out if this job is for you! ## Case Study - ['I Do It With' Campaign](https://bigwave.co.uk/case_studies/i-do-it-with-campaign/): Where Real Lives Meet Vibrant Design. A Multi-Channel Experience That Inspires Action. - [70% increase in medical neglience leads](https://bigwave.co.uk/case_studies/boosting-leads-using-ppc/): Medical neglience affects thousands. Bigwave Marketing were able to increase website leads for Wolferstans Solicitors with Google Ads. - [Achieve lifestyle website](https://bigwave.co.uk/case_studies/new-leisure-website-redesign/): Achieve Lifestyle is a charitable leisure trust operating leisure facilities in Egham and Addlestone, Surrey. - [Bespoke Suit Marketing](https://bigwave.co.uk/case_studies/marketing-suit-retailer-zebel/): Zebel Bespoke are masters of made-to-measure suits – the epitome of luxury fashion. - [Beverley Holidays](https://bigwave.co.uk/case_studies/boosting-holiday-sales-success-beverleyholidays/): In the picturesque outskirts of Paignton, Devon, lies a holiday destination that has stood the test of time - Beverley Holidays. - [Boost Engagement & Generate Leads](https://bigwave.co.uk/case_studies/boost-engagement-generate-leads/): When customers spend money with Halo, it’s reinvested back into Halo’s services – the community helping the social enterprise sustain leisure activities throughout the country. - [C3IA](https://bigwave.co.uk/case_studies/c3ia/): Brand Identity for Risk Governance in a Connected World - [Dynamite Adventure Golf](https://bigwave.co.uk/case_studies/dragonfly-leisure-dynamite-golf/): Crafting an explosive identity for Dynamite Adventure Golf at Dragonfly Leisure - [E-Commerce Paid Media Strategy Drives Revenue Of Over £1 Million](https://bigwave.co.uk/case_studies/fashion-apparel-marketing-agency/): Read on to discover how we drove annual revenue of over £1 Million for technical clothing brand Arktis through an e-commerce paid media strategy. - [ELMS Aviation Website](https://bigwave.co.uk/case_studies/elms-aviation-website/): ELMS is a leading provider of innovative software solutions dedicated to enhancing the management of training, competence, safety, efficiency, and performance of aviation operations. - [English Riviera Airshow](https://bigwave.co.uk/case_studies/english-riviera-airshow/): Taking Flight: Marketing the English Riviera Airshow - [EV Chargers Marketing - The Luxury Andersen EV](https://bigwave.co.uk/case_studies/ev-charger-marketing/): Manufactured in Britain, Andersen EV provides intelligent charge points matched with a stunning design that comes in a variety of colours and finishes to match your individual style. - [Event Photography - Bigwave Business Games & Riviera Connect](https://bigwave.co.uk/case_studies/event-photography-bigwave-business-games-riviera-connect/): Capturing Moments that Connect and Inspire - [Everybody Health & Leisure - 'Learn to Swim with Us'](https://bigwave.co.uk/case_studies/everybody-health-leisure-swim-campaign/): Community-focused Summer campaign raising awareness of Everybody Health & Leisure’s Learn to Swim programme - [Everybody Health & Leisure × Community Leisure UK](https://bigwave.co.uk/case_studies/everybody-health-leisure-x-community-leisure-uk/): Reframing community leisure as a driver of national growth. - [Everybody Health and Leisure Membership App](https://bigwave.co.uk/case_studies/everybody-health-and-leisure-membership-app/): Everybody Health and Leisure operate 17 sites across Cheshire, offering a mixture of gym, swimming and sport facilities. When they wanted to launch a new membership app on the Innovatiswe platform, they approached Bigwave Marketing to manage the complex design and build for them. - [Five on Fore Street](https://bigwave.co.uk/case_studies/five-on-fore-street/): Our Fore Street initiative offered free photography and videography to local small businesses, enhancing their visibility and growth, and supporting the local business community. - [Five Trades](https://bigwave.co.uk/case_studies/five-trades/): Boost your trades business in Exeter and the South West with expert marketing for plumbers, electricians and more. Make it easy for local tradespeople to reach you. - [Greenlight Branding & Identity](https://bigwave.co.uk/case_studies/greenlight-branding-identity/): The largest independently owned Construction Apprenticeship Provider, Safety Training, and Consultancy company in the West and South West of England. - [Hainault Forest](https://bigwave.co.uk/case_studies/hainault-forest/): A collaboration to protect ancient trees for future generations started with a new brand and website. - [Halo Leisure Website](https://bigwave.co.uk/case_studies/halo-leisure-website/): A charity and Social Enterprise running 25 sport and leisure centres on behalf of local authorities and other partners. - [Haven Spa Photography](https://bigwave.co.uk/case_studies/haven-spa-photography/): Showcasing Tranquility and Wellness - [High Net Worth Divorce Family Law PPC](https://bigwave.co.uk/case_studies/high-net-worth-divorce-family-law-ppc/): Michelmores is an award winning, top 100 UK law firm with offices in Bristol, Cheltenham, Exeter and London. - [Hilton Ames Chauffeurs - SEO Optimised Website](https://bigwave.co.uk/case_studies/hilton-ames-chauffeurs-seo-optimised-website-2/): Hilton Ames, a London-style chauffeur company based in Exeter that provides transportation services throughout the UK. - [Impulse Leisure: 'Your Wellbeing, Your Choice'](https://bigwave.co.uk/case_studies/impulse-leisure-your-wellbeing-your-choice/): Creating a persona-led campaign to inspire people to become members of Impulse Leisure. - [Increased Sales Using SEO](https://bigwave.co.uk/case_studies/increased-sales-using-seo/): The Wickford Gym Hub is a leading charitable healthcare organisation from Impulse Leisure. - [Infinity Keepsakes](https://bigwave.co.uk/case_studies/soft-toy-marketing-agency/): Boost your soft toy brand with expert marketing for memorial bears and keepsakes. Drive sales, grow visibility, and reach customers looking for personalised memory toys. - [Inverclyde F.A.S.T Studio](https://bigwave.co.uk/case_studies/inverclyde-f-a-s-t-studio/): The Challenge Inverclyde Leisure asked us to develop a brand identity for its new F.A.S.T Studio at the Waterfront Leisure Complex in Greenock. Designed as a modern group training facility,… - [Inverclyde Leisure: ‘What’s your Why?’](https://bigwave.co.uk/case_studies/inverclyde-leisure-whats-your-why/): Creating an award-winning campaign for Inverclyde Leisure to encourage more people to get active and improve their physical and mental health. - [Inverclyde Leisure's Persona Campaign Photography](https://bigwave.co.uk/case_studies/inverclyde-leisures-persona-campaign-photography/): Photography for Inverclyde Leisure's "What's Your Why" Campaign - [Lake Country House](https://bigwave.co.uk/case_studies/lake-country-house/): A luxurious Hotel and Spa in Wales, with 50 acres of stunning grounds - [LED Community Leisure](https://bigwave.co.uk/case_studies/led-community-leisure/): Photography for a Modern Fitness Hub - [LED Community Leisure: 'Your Community, Your Pound'](https://bigwave.co.uk/case_studies/led-your-community-your-pound/): A locally driven campaign linking a £1 joining fee to meaningful community impact and access to quality fitness facilities. - [LED Exeter Airport](https://bigwave.co.uk/case_studies/led-exeter-airport/): Redesigning the hospitality areas at Exeter Airport - [Leisure SK Membership App](https://bigwave.co.uk/case_studies/leisure-sk-membership-app/): LeisureSK trusted Bigwave to energise their Innovatise-based membership app - bringing their unique brand image to the mobile screen. - [Libraries Unlimited Storyfest](https://bigwave.co.uk/case_studies/libraries-unlimited-storyfest/): Celebrating storytelling across Devon - [Lighthouse Pools Brand and Logo Refresh](https://bigwave.co.uk/case_studies/lighthouse-pools-brand-and-logo-refresh/): Brand and logo refresh for an independent pool distribution business - [Livewire](https://bigwave.co.uk/case_studies/a-website-that-is-user-friendly/): LiveWire are a Community Interest Company (CIC) based in Warrington that delivers a range of services to help the physical and mental wellbeing of local people. - [Membership sales through a Covid Comeback campaign](https://bigwave.co.uk/case_studies/membership-sales-through-a-covid-comeback-campaign/): Halo is a registered charity running 22 sports and leisure centres throughout Herefordshire, Bridgend County Borough, Shropshire, Gloucester, and Swindon. - [Modular scooter retail units](https://bigwave.co.uk/case_studies/modular-scooter-retail-units/): When Calendar Club and Zinc scooters trialled a new retail experience, Bigwave was asked to create bespoke display units. They needed to deliver a high-quality finish alongside portability. - [Mytime Active 'Your Move' Campaign](https://bigwave.co.uk/case_studies/mytime-active-your-move-campaign/): Driving New Year fitness memberships with a flexible, all-in-one offer. - [Newport Live Signage](https://bigwave.co.uk/case_studies/newport-live-signage/): New branding and signage for Newport Live's Station Gym - [NHBS Christmas Product Shoot](https://bigwave.co.uk/case_studies/nhbs-christmas-product-shoot/): A UK supplier of wildlife survey equipment and specialist publications for the conservation sector. - [NHBS Totnes Shoot](https://bigwave.co.uk/case_studies/nhbs-totnes-shoot/): A UK supplier of wildlife survey equipment and specialist publications for the conservation sector. - [Northcote Manor](https://bigwave.co.uk/case_studies/new-hospitality-website/): The beautiful North Devonshire manor hotel started life as a monastery, a sanctuary for Benedictine monks and friars who called the area home in around 1000 A.D. - [Nourish Café](https://bigwave.co.uk/case_studies/nourish-cafe/): A Fresh, Modern Identity for a New Coffee Bar at Xcite Craigswood Leisure Centre - [Opening new doors for ADS Windows](https://bigwave.co.uk/case_studies/opening-new-doors-for-ads-windows/): ADS Windows & Doors is an independent installation specialist of windows, conservatories, and doors across the domestic and private sector in the Devon & East Cornwall area. - [Paid Media Tourism Marketing For Seafood Festival](https://bigwave.co.uk/case_studies/uk-tourism-marketing-paid-media-agency/): The English Riviera BID Company Who are The English Riviera Bid Company? Launched in January 2017 the English Riviera BID Company is a private sector led, not-for-profit limited company focused… - [Paignton zoo](https://bigwave.co.uk/case_studies/new-website-for-paignton-zoo/): Paignton Zoo is part of Wild Planet Trust. The Trust was established in 2019; however, our work as a registered education, scientific and conservation charity goes back to 1957, with the formation of the Herbert Whitley Trust (later to become the Whitley Wildlife Conservation Trust). - [PHSC PLC Group Support](https://bigwave.co.uk/case_studies/phsc-plc-group-support/): Serving a diverse range of business sectors across a number of companies, PHSC plc group contains a range of websites, all of which are maintained by Bigwave media. - [PKF Francis Clark: Business Noodles Animations](https://bigwave.co.uk/case_studies/pkf-francis-clark-business-noodles-animations/): Creating animated trailers to promote PKF Francis Clark’s series of business podcasts. - [Plymouth Active](https://bigwave.co.uk/case_studies/plymouth-active/): Bringing the Life Centre to Focus - [Proven Ecommerce Growth: £16 ROAS Black Friday Campaign by a Specialist Marketing Agency](https://bigwave.co.uk/case_studies/black-friday-advertising-strategy-paid-media/): Discover how Bigwave delivered high-performing ecommerce advertising, helping Arktis achieve 67% growth YOY during Black Friday. - [Red One Ltd Website](https://bigwave.co.uk/case_studies/red-one-ltd-website/): A specialist training provider for fire and rescue services with a strong national reputation. - [Reformer Pilates Advertising Strategy: Paid Media](https://bigwave.co.uk/case_studies/reformer-pilates-advertising/): Discover how Bigwave delivered high-performing Reformer Pilates advertising, helping YMCA St Paul’s Group exceed sales targets by 170% during Black Friday. - [SCREEN at Drupa 2024](https://bigwave.co.uk/case_studies/screen-at-drupa-2024/): Our collaboration with SCREEN Europe centred on crafting a striking visual identity for Drupa 2024, alongside designing their full exhibition stand to elevate their presence at the world’s leading print technology exhibition. - [SCREEN at LabelExpo](https://bigwave.co.uk/case_studies/screen-at-labelexpo/): Our collaboration with SCREEN Europe focused on creating a striking visual identity for LabelExpo 2025, designing the stand graphics that elevated their presence at one of the industry’s leading global events. - [Skincare Marketing: 7 Paid Media Tips That Grew an Eco-Friendly Brand](https://bigwave.co.uk/case_studies/sustainable-skincare-marketing/): Skincare marketing tips for growing eco-skincare via Paid Media. Read our skincare marketing case study about Dartmoor Skincare, a local e-commerce business. - [St Christopher's Trust](https://bigwave.co.uk/case_studies/st-christophers-trust/): St Christopher’s Trust is a charitable organisation overseeing primary schools across Devon, Plymouth and Torbay. - [St Sidwell's Point Leisure Centre](https://bigwave.co.uk/case_studies/st-sidwells-point-leisure-centre/): Showcasing Modern Fitness and Wellness - [TDA Group website](https://bigwave.co.uk/case_studies/tda-group-website-design-build/): The group is a collection of companies that offer diverse services spanning business and property, workspace management, and affordable housing, this website helped their business grow. - [Teme Leisure Membership App](https://bigwave.co.uk/case_studies/teme-leisure-membership-app/): After having their website updated by Bigwave, Teme Leisure asked us to bring their aging membership app up to date and create a consistent customer experience. - [The Cornwall College Group](https://bigwave.co.uk/case_studies/cornwall-college-university-marketing/): Higher Education Marketing Agency. Looking to increase your university degree applications? Bigwave Marketing helps universities and colleges drive enrolments with targeted, results-driven campaigns. - [The Mole Resort](https://bigwave.co.uk/case_studies/travel-marketing-agency-the-mole-resort/): Looking for more bookings? Want to rely less on OTAs? We worked closely with The Mole Resort in North Devon to grow their hotel and lodge bookings. - [Tinside Lido: Launch Campaign](https://bigwave.co.uk/case_studies/tinside-lido-launch-campaign/): A re-opening launch campaign for this Plymouth landmark. - [Torbay NHS – Smokefree Pregnancy Service](https://bigwave.co.uk/case_studies/torbay-nhs-smokefree-pregnancy-service/): Helping Families Breathe Easier - [University of Southampton](https://bigwave.co.uk/case_studies/university-of-southampton/): Creating eye-catching environmental graphics for University of Southampton’s newly refurbished and extended centre. - [University of Southampton - Photography](https://bigwave.co.uk/case_studies/university-of-southampton-photography/): Capturing the Energy and Excellence of the Jubilee Sport and Recreation Centre Bigwave partnered with the University of Southampton to produce a striking visual portfolio for their new Jubilee Sport… - [Vision Redbridge Culture & Leisure Rebrand](https://bigwave.co.uk/case_studies/vision-redbridge-culture-leisure-rebrand/): A registered charity delivering a wide range of leisure, cultural and wellbeing services across the London Borough of Redbridge. ## Page - [About](https://bigwave.co.uk/about-us/): We are a creative growth agency with offices in Exeter & Torquay, Devon. Our goal is to provide innovative and cost-effective marketing, design, and digital marketing services for companies, both large and small. We are dedicated to achieving excellent results and offer a complete range of in-house resources tailored to all marketing needs for effective online and offline campaigns. - [Advertising](https://bigwave.co.uk/advertising/): Our team targets your audience using both traditional advertising and digital channels to achieve the highest engagement and conversion rates. - [Audits](https://bigwave.co.uk/audits/): Helping you identify areas where your marketing efforts excel which aspects of your business need improvement to deliver the best results for your business. - [Bigwave Marketing Blog](https://bigwave.co.uk/blog/): Bigwave Marketing becomes accredited Real Living Wage employer 2026 Google I/O – Impact on search engine marketing Digital Markets, Competition and Consumers Act (DMCCA): What Marketers Need to Know Bigwave Marketing… - [Branding & Brand Design](https://bigwave.co.uk/branding/): We have a solution for all budgets, our most popular being the Big Brand package. - [Business Growth Consultancy](https://bigwave.co.uk/business-growth-consultancy/): An external business growth consultancy can bring speed, data, technical know-how, and a fresh set of eyes to your sales and marketing efforts. - [Campaign Design](https://bigwave.co.uk/campaign-design/): Our team specialises in curating and executing impactful marketing campaigns. Whether engaging local businesses or multinational corporations, we're here to ensure campaign success for your business. - [Careers](https://bigwave.co.uk/about-us/careers/): Current Vacancies Digital Marketing – Paid Media Manager Already know paid media is more than clicks and impressions? Find out if this job is for you! Salary: £27,359 - £35,339… - [Contact us](https://bigwave.co.uk/contact-us/): Please complete the details below and a member of the team will be in touch shortly. - [Content & Copywriting](https://bigwave.co.uk/content-copyrighting/): Much like verbal communication, the key is to remain engaging. - [Conversion Optimisation (CRO)](https://bigwave.co.uk/cro/): We take a data-driven approach to conversion optimisation, using software such as Google Analytics to get to the heart of your traffic flow and keep a firm eye on results. - [Cookie Policy](https://bigwave.co.uk/about-us/cookie-policy-2/): Bigwave Media Cookies Policy: Our website uses cookies which allow us to monitor the use of our website. This is for general purposes only and the information we gather cannot… - [Cookie Policy](https://bigwave.co.uk/cookie-policy/): Please take a moment to read our cookie policy. A cookie is a simple text file that is stored on your computer or mobile device by a website’s server and… - [Creative](https://bigwave.co.uk/creative/): We offer a range of creative services from Graphic Design to Branding, see more below. - [Data](https://bigwave.co.uk/data/): We review customer segmentation, behaviour analysis, and trend identification, to help you better understand your target audience and market dynamics. - [Demographics](https://bigwave.co.uk/demographics/): Knowing your target audience is a vital step for creating effective marketing strategies and advertising campaigns - [Digital Planner](https://bigwave.co.uk/planner/): We want to make it simple, quick and easy to plan your digital marketing to have the biggest impact on your business. - [Email Marketing](https://bigwave.co.uk/email-marketing/): We help brands create the right email, at the right time, for the right audience. Every single time. - [Environmental Design](https://bigwave.co.uk/graphic-design/environmental-design/): At the heart of our service is enhancing the mood and experience for your customers within your facilities. - [Exhibitions Design](https://bigwave.co.uk/graphic-design/exhibitions-design/): Our professional team have years of experience in the planning, creation and installation of exhibition stands in the UK and Europe. - [Facility Management](https://bigwave.co.uk/facility-management/): Our mission is to provide you with a seamless experience in creating functional and aesthetically pleasing spaces that spark creativity and enhance visitor experience. - [Film/Video](https://bigwave.co.uk/film-video/): We do Video Production of motion graphics or full motion video at Bigwave and our team are on hand to make your next video project a success. - [Fractional marketing](https://bigwave.co.uk/fractional-marketing/): We provide support to organisations and businesses that find themselves lacking the resources, capacity, or finances to employ full-time roles for certain positions. Through fractional marketing we help you bridge the gap and achieve marketing goals without the need for full-time staff. - [Free SEO and AI Checkup Audit](https://bigwave.co.uk/seocheckup/): Our instant Website SEO Auditing software works in seconds and will provide you with detailed information and statistics about crawling, head elements, content relevance, links, domain, url structure, user experience and more. - [Graphic Design](https://bigwave.co.uk/graphic-design/) - [Gym Game Challenge Packs](https://bigwave.co.uk/graphic-design/gym-game-challenge-packs/): Keep your members engaged and motivated whilst helping them achieve their goals with a range of simple-to-use and fun gym game challenges. - [Home](https://bigwave.co.uk/): B Corp Certified Marketing Agency Delivering Award Winning Marketing, Creative and Digital Solutions for a Wide Range of Businesses and Organisations in the UK. - [Infographics](https://bigwave.co.uk/infographics/): Visual content is 40x more likely to be shared on social and infographics are the perfect way to give an easy-to-understand overview of a topic. - [Landing Page](https://bigwave.co.uk/landing-page/): Three ways to increase brand awareness We are dedicated to helping businesses like yours enhance their brand awareness and achieve meaningful growth. 1. Podcasts 2. TV Commercials 3. Content +… - [Lead Generation Campaigns](https://bigwave.co.uk/lead-generation-campaigns/): Get a steady stream of leads to help you grow your business. - [Legal](https://bigwave.co.uk/about-us/legal/): Big Wave Media is a company registered in England and Wales with company number 6311283. - [Marketing](https://bigwave.co.uk/marketing/): Discover our design agency's full range of marketing services designed to elevate your brand and drive results - [Marketing Consultancy](https://bigwave.co.uk/marketing-consultancy/): Are you seeking help with your marketing? If your marketing efforts aren’t proving to be as successful as you’d hoped, get in touch with our team of marketing professionals for a first-class consultancy service. - [Motion Graphics](https://bigwave.co.uk/motion-graphics/): Our motion graphics service is your gateway to visual storytelling. With a keen eye for detail and a commitment to excellence, we're here to help you tell your story in the most compelling way possible. - [Our Partners](https://bigwave.co.uk/about-us/partners/): Our years of activity have created long-lasting partnerships with some amazing companies. - [Our Work](https://bigwave.co.uk/our-work/): View a selection of projects that we've delivered for our clients. - [Packaging Design](https://bigwave.co.uk/graphic-design/packaging-design/): We understand how to take your brand and creative packaging that makes your products stand out. - [Paid Social Advertising Agency](https://bigwave.co.uk/ppc-exeter/paid-social-advertising-agency/): #1 Paid Social Advertising Agency UK. Facebook, Instagram, Twitter, TikTok, Snapchat & LinkedIn! Generate 17X Return On Ad Spend. - [Photography](https://bigwave.co.uk/photography/): Our team is experienced in crafting professional quality images that are designed to accelerate your sales and boost your business performance. - [PPC - Plymouth](https://bigwave.co.uk/ppc-plymouth/): Put our Google gurus and Facebook fanatics to work and we guarantee expansive brand awareness, profitable leads and an increase in sales. - [PPC - Torquay](https://bigwave.co.uk/ppc-torquay/): A team of pay-per-click (PPC) professionals here in Torquay, ready to help your business grow. - [PPC Book a Call](https://bigwave.co.uk/ppc-book-a-call/): Exeter Office (HQ) 1st Floor, Exeland House Tudor Street, Exeter, EX4 3BR 01392 492380 info@bigwave.co.uk Plymouth Office 01752 668813 info@bigwave.co.uk Torquay Office 15 Vaughan Parade Torquay, TQ2 7SR 01803 266380… - [PPC Exeter](https://bigwave.co.uk/ppc-exeter/): We're an Award Winning PPC Agency in Exeter. Grow your brand via PPC! Paid Media is the quickest and most effective form of digital advertising. - [PPC Management Agency](https://bigwave.co.uk/ppc-management-agency/): Looking for a PPC management agency? We are the UK’s friendly, professional and affordable paid media agency. Generate leads and sales with Google Ads, Meta Ads. Our paid media experts craft bespoke campaigns for businesses of all sizes across the UK. - [PPC Torquay](https://bigwave.co.uk/ppc-torquay2/): Get More Leads with PPC (Pay-Per-Click) conversions for your business in Torquay - our team of dedicated experts understand your needs and can help with growth, management and lead acquisition. - [Print Design](https://bigwave.co.uk/graphic-design/print-design/): Clever, effective, and high-quality print design will get your business attention where it counts. It can build your brand awareness or communicate a focused message – making you stand out to your target audience and leaving a lasting impression. - [Print Procurement](https://bigwave.co.uk/print-procurement/): Managing print procurement can be time consuming and expensive, and time is a luxury that many business owners can't afford. If you need more time and less... - [Privacy Policy](https://bigwave.co.uk/about-us/privacy-policy/): Introduction Bigwave Media Limited (BWM), trading as Bigwave Marketing, is committed to protecting and respecting your privacy. This policy (together with any other documents referred to on it) sets out… - [Programmatic Advertising Agency](https://bigwave.co.uk/ppc-exeter/programmatic-advertising-agency/): Looking For A Programmatic Advertising Agency? You're In Luck! We're Partners With One Of The Largest Programmatic Companies In The World. - [Project Submission Mole](https://bigwave.co.uk/project-submission/tmr-project-submission/): Instagram This field is for validation purposes and should be left unchanged. About you Name (Required) First Last Email (Required) This field is hidden when viewing the form Submitted Day/Time… - [Ronnie Halden](https://bigwave.co.uk/ronnie-halden/): 1953 - 2022 Our much-loved colleague Ronnie Halden passed away on Monday 12 December 2022. He is deeply missed by the whole team here at Bigwave. Ronnie certainly left his… - [Seasonal Children's Activity Books](https://bigwave.co.uk/graphic-design/childrens-activity-books/): Our fun-filled activity books are the perfect way to entertain kids, and build some goodwill with parents, during the school holidays. - [SEO Audit Tool](https://bigwave.co.uk/seo-audit-cluk-scotland/): AI Readiness & SEO Opportunity Audit Check your AI & SEO opportunity See exactly where your website is losing visitors, and how much traffic you could win back, in under… - [SEO Exeter](https://bigwave.co.uk/seo-agency-exeter/): Our B Corp Exeter SEO agency has the know-how to increase your website's visibility and lead generation from search engines. Get a FREE SEO AUDIT with your enquiry ... - [SEO Services](https://bigwave.co.uk/seo-services/): SEO Services - Targeted Search Engine Optimisation services to improve your search engine rankings, increase online presence and push you ahead of your competition. - [Sitemap](https://bigwave.co.uk/sitemap/) - [Social Media Management](https://bigwave.co.uk/social-media-management/): Social media is a vital part of digital marketing providing extensive opportunities to promote your brand, grow your audience, and drive engagement. - [Social Media Training](https://bigwave.co.uk/social-media-training/): Our training services equip your team with the essential skills needed to better support your business with digital marketing. - [Spotify Advertising Agency](https://bigwave.co.uk/ppc-exeter/spotify-advertising-agency/): Grow awareness, traffic, and sales with Bigwave media. A top Spotify Advertising Agency specialising in clickable Spotify ads. - [St Christophers Survey - Colours](https://bigwave.co.uk/st-christophers-survey-colours/) - [St Christophers Survey - logo](https://bigwave.co.uk/st-christophers-survey-logo/) - [Suite](https://bigwave.co.uk/suite/): eCampaigns Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Learn more SMS Campaigns Lorem ipsum dolor sit amet, consectetur… - [Surveys](https://bigwave.co.uk/surveys/): Collect valuable insights straight from the people that matter – your customers and prospects. - [The Team](https://bigwave.co.uk/about-us/the-team/): The Team at Bigwave Marketing. This is our team of experts! - [Training & Consultancy](https://bigwave.co.uk/training-consultancy/): Unlock your business's full potential with our tailored training and consultancy services - [UX & UI Design](https://bigwave.co.uk/ux-ui-design/): The customer experience should be seamless, enjoyable and unforgettable. UX / UI design is a user first way of developing products or services that are designed to be as effective and satisfying as possible for customers. - [Web Design & Development](https://bigwave.co.uk/web-design/): These days, having the right online presence is everything. That’s why we’re dedicated to creating contemporary, stylish websites with an emphasis on function, UI/UX design, and performance. - [Web Hosting](https://bigwave.co.uk/web-hosting/): Fully managed hosting with a Free SSL certificate for every site. - [Website Design Agency Exeter](https://bigwave.co.uk/website-design-agency-exeter/): Our team of web designers 🎨 in Exeter specialise in developing tailored websites with unique front-end and back-end features that cater to the specific needs of your industry. We also make sure that your website is visible online. - [Websites](https://bigwave.co.uk/websites/): Explore our array of web services, designed to enhance your online presence and user experience - [YouTube Advertising Agency](https://bigwave.co.uk/ppc-exeter/youtube-advertising-agency/): Grow your business with Bigwave a leading UK YouTube advertising agency. Our in-house paid media PPC expert team at Bigwave marketing.