Client Details
PKF Francis Clark
Award winning Chartered Accountants & Business Advisers in the UK with offices in Devon, Somerset, Dorset, Wiltshire & Cornwall. PKF Francs Clark have been helping businesses, entrepreneurs, families and individuals to achieve their goals for over 100 years. Offering a range of services from accountancy to business advice and financial planning, their experts are dedicated to helping businesses succeed.
Project Details
Share a Smile
This is a social media campaign to support the leisure and tourism sector in the South West with local people giving recommendations of their favourite places.
The aim is to inspire people to help support the leisure and tourism sector during Covid-19, which will increase footfall during the quieter autumn and winter periods. This will support local economies and help to protect jobs.
We will also be producing leaderboards of the most popular places to visit and spot reward incentives for people who post their smiles and recommendations. The campaign is launched by PKF Francis Clark with help from Big Wave Media to help support during Covid-19.
Award winning Chartered Accountants & Business Advisers in the UK with offices in Devon, Somerset, Dorset, Wiltshire & Cornwall. PKF Francs Clark have been helping businesses, entrepreneurs, families and individuals to achieve their goals for over 100 years. Offering a range of services from accountancy to business advice and financial planning, their experts are dedicated to helping businesses succeed.
Our Solution
A strong brand and digital strategy
We felt the brand for Share a smile needed to be light, bright and fun, especially as it’s creation was during a very dark time globally with COVID-19 causing devastation across the globe. We decided the smile needed to be the logo, also with this being a digital campaign strongly focusing on social media it seemed fitting to build it around an emoji. These two combined brought the Share a smile brand to life with a full set of emoji faces, we even created a sample facial tracking character that tracked your eyes, lips and eyebrows bringing the emoji to life.
Taking the them of the smile further, we decided to see just how far we could go with such a simple shape, turns out pretty far. We created a full set of icons that cover all the key areas the PKF Francis Clarke provide services for in the hospitality from health & fitness to visitor attractions.
Lastly to bring the entire brand together, we created assets such as a subtle street map background pattern to reflect the thousands of streets that have local businesses needing support, placing emoji’s across them with speech bubbles shouting out business names. It’s the little touches like this that bring a smile to peoples faces 🙂
