Using the world’s most popular content management system – WordPress – we built a series of bespoke Gutenberg ‘blocks’ to provide easy and flexible management of the website’s pages. These blocks meant that the page templates for each section could be easily constructed based on what was required to show to the user. Our content team set about writing content to populate these new pages to improve their SEO value and provide genuine benefit to the user. We also created a series of icons to enhance the clarity of information presented to the user, such as in the bedrooms where Northcote wanted to display highlights such as being ‘dog friendly’.

 

We also wanted to improve the user journey, as much of the content on the old website was difficult to find. We constructed a clear navigation for users to reach each of the key offerings of the hotel and spa, whilst keeping the booking link in view at the top of the screen.

 

By limiting our colour palette and including imagery wherever possible, the final design was striking and uncluttered, with a much more enjoyable user experience.

 

Some key improvements made included an easier hotel booking journey, a new elegant spa section and a stronger visual impact overall.