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Increases sales using SEO

01.

Client Details

The Gym Hub Wickford

The Wickford Gym Hub is a leading charitable healthcare organisation from Impulse Leisure. The brand bridges the gap between high-end gym facilities and a low-cost membership, all with no contract. Fuelled by their desire to energise members and local communities into becoming more active and healthier, they reinvest every penny of profit into facilities, staff, and services.

02.

Project Details

Increases sales using SEO

To enable The Gym Hub to continue to reinvest into services, facilities, and health improvement programmes that benefit the whole community and its users, a steady growth in traffic and membership sales needed to be maintained. In steps Bigwave….

Gym Hub Website Loading Screen

As a full-service creative growth agency, we pride ourselves on providing innovative and cost-effective marketing and digital services that deliver great and measurable results for our 200+ clients across a diverse range of sectors. Bigwave’s proven ability to deliver steadfast results has meant that we have worked with The Gym Hub over 4 years to achieve the brands goals of increasing traffic and membership sales.

Our clear objective was to significantly improve visibility, click through rates and simplicity of use, together with the commercial goal of driving memberships and secondary sales through an easy-to-use online store. We were extremely clear on the brief and Bigwave delivered every aspect with clear communication at every stage.  We also added the SEO service to maximise its effectiveness and the results were fantastic.

Karl Hayes, Group Operations Manager. Of The Gym Hub

03.

Our Solution

Rising through the ranks

To achieve the kind of results the client was looking for, it was vital that they had a fast, robust, and user-friendly website that ranks high in search engines for relevant keywords, which in turn brings more qualified potential customers to their sites and eventually increases conversion rates. For this reason, Bigwave converted The Gym Hub’s multi-location club brand website from Joomla to an SEO optimised WordPress website, supported by our local SEO package.

Our SEO strategies are not only designed to increase your rankings and traffic, but our holistic approach means your website will benefit from our expertise in Search Engine Optimisation as well as conversion rate optimisation and the user journey.

The Gym Hub Home Page
The Gym Hub Website Screenshot 2
The Gym Hub Website Screenshot 3

What is an SEO strategy?

The first step is doing extensive competitive and competitor research to inform aspects of the SEO strategy. This helps us to find competitors’ strengths and weaknesses that we can then capitalise on when finding ways to increase organic search to your website. We also use top SEO industry tools and services that provide a competitive advantage in any niche.

When we have completed our vigorous research process, we will then present our analysis and assets in documentation to show a clear strategy and timelines. Methods can include influencer outreach, citation and online mentions, natural link-building and promotional content all monitored by our in-house SEO experts.

To give complete insight into the project’s status, timelines, work completed and upcoming focus areas and tasks we have project management and at-a-glance dashboards that provide ease of collaboration and sharing with stakeholders. We will also create bespoke monthly reporting built around Key Performance Indicators (KPIs) agreed by the client.

04.

The Results

Optimising for High Performance

Bigwave successfully assisted with unifying Trust operators in educating the public and re-engaging communities by reminding them of the value of being part of a safe and local leisure or cultural facility. Providing local networks of Trusts with national advertising alongside local engagement, it represented the first unified message to champion the broad range of activities offered by Trusts across the UK.

Our online presence had become a major driver for the business and an area of identified weakness due to our dated brochure style website.  Our investment into creating a commercially driven website that generates 24/7 streams of new business has become invaluable to our future success. It is essential to understand the way the browsers view and prioritise your website and brand, which is why the SEO package was incredibly important in achieving our goal of being visible in the top 3 search results. Bigwave delivered in all aspects, advised and supported us in this journey.

Karl Hayes, Group Operations Manager. Of The Gym Hub

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