Halo Leisure is a Social Enterprise and registered charity that manages leisure facilities in England and Wales. A social enterprise means Halo trades for social purposes, putting the interests of people, communities, and the world ahead of shareholder gain.

Halo are a registered charity and non-profit organisation, with no shareholders, and all the money Halo make is put back into the leisure facilities. When customers spend money with Halo, it’s reinvested back into Halo’s services – the community helping the social enterprise sustain leisure activities throughout the country.

The Covid-19 pandemic has been hard-hitting for everyone, and it particularly initiated a decline in the public’s psychical activity. People are nervous to return to their local leisure centres to maintain an active lifestyle, and some just can’t afford to join because of the effects of the pandemic, among other reasons.

Every year, Bigwave Marketing support Halo Leisure on a lead generation and PR campaign, 12 Days of Christmas, which runs over the festive period. Bigwave comes up with new ideas on how to engage Halo’s audience using their skills as the leading creative growth partner in the UK leisure industry. The agency manages the entire campaign on Halo’s behalf, and this year resurrected a 12-day competition to help Halo’s members stay engaged with the brand in the run-up to Christmas, attract and engage non-members, and generate leads through paid media solutions.