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Wild Planet Trust Rebrand


Client Details

Wild Planet Trust

Wild Planet Trust also owns runs several local nature reserves in Devon, including Slapton Ley.  Since 2003 it has owned and operated Newquay Zoo and Living Coasts. The Trust zoos have been recognised for sustainable tourism and was one of the first groups of British zoos to gain an ISO 14001 certificate for its environmental management systems. along with a recent Gold award for GTBS Green Tourism Business Scheme for Newquay Zoo. All three of the Trust zoos works within the BIAZA, EAZA and WAZA zoo networks in Britain, Europe and the World as well as having ex-situ conservation links overseas.


Project Details

Wild Planet Trust Rebrand

Whitley Wildlife Conservation TrustWild Planet Trust logo Family

After months of careful planning and workshops, it was decided that The Whitley Wildlife Conservation Trust was in need of a wild new look.

In May 2019, Whitley Wildlife Trust became Wild Planet Trust. In keeping with this more inspiring and engaging name, Wild Planet Trust required branding that was consistent with these values, along with that of Paignton Zoo, Newquay Zoo and Living Coasts.  It wanted a brand that reflected its passion for conservation, its global reach and their desire to reach a younger audience, whilst uniting the Wild Planet Trust and its attractions under one memorable style.

The rebrand also needed to also include a respectful rebrand of Paignton Zoo, Newquay Zoo and Living Coasts as well, all with a single goal.  Raise the profile of the Trust and let people know who


Our Solution

Deliver a brand to be proud of

After Bigwave media’s success creating a visual brand for other clients, the agency was enlisted to develop Wild Planet Trust’s image.

The three colours used in the new branding are representative of different elements of the natural world. The blue is for the ocean, and for the original founder of the Trust, Herbert Whitley, who was intrigued by the colour blue in nature. The green showcases biodiversity, whilst the terracotta is indicative of the land.

Wild Planet Trust logo with Paignton Zoo, Newquay Zoo and Living CoastEach zoo logo houses the name of Wild Planet Trust within the design itself, in order to raise the profile of the Trust and show that they are from the same family. The typeface (Proxima nova) has been tested to ensure legibility amongst people of different ages and reading abilities, and those with colour-blindness and visual impairments.

Wild Planet Trust website redesign and build.

Wild Planet Trust required an impressive website to match its brand-new image. Something bright and fun, that complimented their fresher, more vibrant look.  Our web and design teams collaborated to craft a website as visually stunning as it is engaging and easy to use. When live in June 2019, it achieved everything they had set out to do and more. Above all, it drove home the message around international conservation effectively, with clear call to actions encouraging users to donate.

Agile The team followed Agile methodology from the start of the project, enabling them to assess the direction of the website build and improve it during the process. This allowed Bigwave media to work quickly and efficiently and provide a website that exceeded expectation.

Our aim is to deliver beautifully responsive websites which both delight customers and support business objectives. To achieve this, we use Agile principles which includes making sure we fully understood Wild Planet Trust’s goals and user needs from the start. Communication is fundamental to producing websites with true value, so we ensured we demonstrated our progress regularly to obtain the trust’s feedback. This allowed us to evolve the project as it progressed, addressing any issues or changing requirements as they arose.

Simon Beer, Digital Director at Bigwave media

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