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Campaign Kit

Free Campaign plan & pack

The COVID 19 pandemic closed the doors to all the UK’s leisure and cultural facilities. Bringing back customers will be a challenge with potential barriers to overcome.

There will be physical barriers – the need to implement new layouts or systems that facilitate social distance in facilities, sessions and shows. There will be sociological and psychological barriers – soothing concerns for health and safety or the shift form isolation to social environments. Fundamentally the challenge is set for marketers and operators to address these concerns and run effective marketing campaigns that reassure, motive and stimulate people back into health and back into culture.

We hope this guide will be useful in helping your organisation bounce back.

Download Guide

What the FREE toolkit contains

Campaign Briefing template

File type: Word (docx)

This handy briefing guide sets down your campaign details.

Use this guide to share with anyone working on your campaign form internal designers to third party agencies, like Bigwave.

Campaign Plan xls template

File type: Excel (xlsx)

A complete marketing plan template to draft your campaign.

Use this excel file to build you campaign, auto generated graphs will help you define your campaign spend.

Campaign Guide template

File type: Word (docx)

Share a campaign plan with your colleagues and stakeholders.

Use this word doc to make sure staff and stakeholders know everything they need to about the campaign.

Campaign Report template

File type: Word (docx)

Demonstrate campaign success with a detailed report.

Gain insight, share results and provide your colleagues and stakeholders with a well presented campaign report.


Working with more than 550 leisure and cultural based facilities in the UK, we have a wide range of campaign experience with results achieved for different business areas including, health and fitness, swimming lessons, junior programming, softplay, golf, sports development, group workout classes, referral, retention, events,and many more.

The core of our business is running successfully planned, fully-integrated campaigns across the leisure & culture sectors. The guide and free download toolkit represent 13+ years of industry experience.

Download your FREE toolkit

Further support

Employing over 45 specialist staff, we provide innovative and cost-effective marketing, design and digital services to the leisure sector and are a key partner and sponsor to a number of industry organisations. Innovation and support has always been at the heart of our agency since it began in 2007 and saw us launch the first mobile app into the UK Leisure Trust market.

If your organisation needs marketing support, then we can provide a range of full services to help.  Please contact Tom Gozna via email.

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